Marketing a condo for first-time land developers.
PICTON HARBOUR LOFTS
Picton Harbour Lofts is the vision of a passionate group of locals who want to create an inviting place that showcases everything Prince Edward County offers. They needed 40% of their units sold to proceed with construction. With no internal marketing department to spread the word about their stunning residential development, we stepped in.
CAMPAIGN SUMMARY
311
Quality leads in a 2
week paid ad campaign
week paid ad campaign
94%
Campaign email
open rate
open rate
74%
Of units sold on grand opening day
The Solution
The ideal buyers.
market research
We launched the project by getting all the stakeholders together to create a unified vision of their target demographic. From there, we conducted interviews and research to build the personas of who we would be marketing to.
Harbourside living.
Logo & branding
Merging the vision of the founding partners with the target buyer personas, we created a brand that reflected the natural beauty and sense of adventure that Prince Edward County offers, while adding a modern luxury feel that buyers wanted.
COLLATERAL & ADVERTISING
HOARDING
A virtual sales event.
THE GRAND OPENING
We streamlined the sales process. With the foundation of their digital assets in place, we launched a lead generation campaign that provided quality buyers to their sales team through a single app. From there, the sales team had everything they needed to book in-person and virtual meetings at the Grand Opening event.
Social media ads
Automated email & text campaign
Google search & display ads
Digital sales package
