Delivering more leads & a modern sales process.
ORZECH HEATING & COOLING
After acquiring a plumbing company in early 2020, Orzech Heating and Cooling wanted a marketing partner to help drive qualified leads and make the sales process more efficient. That is exactly what we did for them. We modernized their sales process, while delivering a website that is easy to navigate and will rank on the first page of Google for various HVAC service terms.
CAMPAIGN SUMMARY
$49
Average cost
per lead
per lead
16%
Average
conversion rate
conversion rate
452%
Return On
Ad Spend
Ad Spend
The Solution
A custom plan.
STRATEGY WORKSHOP
There is no one-size-fits-all marketing approach. That's why we start with a marketing workshop. It sets the foundation of the marketing plan. We dive deep into Orzech's goals, the customer journey, competitors, and keyword research to develop a plan that gets them results.
A website that sells.
Website & Lead Generation
A critical element that was missing was a website that drove qualified leads and created a better buying journey for potential clients. We changed that. Clients can now fill out an interactive intake form that provides the sales team with all the information to start the process and nurture the relationship.
Professional video.
VIDEO PRODUCTION
We were a one-stop-shop for all their video requirements. From concept creation to shooting to the final edit, we created high-quality video content to welcome guests to Orzech's website and for social media advertising. The video captures the company's professionalism and conveys what Orzech is all about.
A better sales process.
THE RESULTS
Our work created a total shift in the sales process for Orzech. Instead of time-consuming phone calls, the vast majority of leads now came in via form submissions that went directly to the sales team's inbox. The sales team could instantly connect to the client and convert leads more seamlessly and efficiently.
OUR STATS
$49
Average cost per conversion
16%
Average conversion
rate
452%
Return On Ad Spend
Industry Average
$87
Average cost per conversion
13%
Average conversion rate
100%
Return On Ad Spend
“The increase in form submissions has made life easier. Our sales rep can communicate quicker and get the client engaged. I feel that it is way better than what we had in the past.”
— Greg Montag, Vice President