Meet Your Team

Corey Shelson, MBA

Founder, Digital Marketing Strategist

A driven entrepreneur with a strong leadership background, Corey founded 44 North Digital Marketing in 2015 with the vision of creating an agency that could do it all. Corey has become a trusted name in the industry through his work in roles including Digital Marketing Coach at Ryerson University’s Chang School of Business’ Experiential Learning Exchange and Entrepreneurship Mentor at Georgian College’s Henry Bernick Entrepreneurship Centre. Corey is a sought-after public speaker and digital marketing trainer who has spoken to audiences at the Richard Ivey School of Business, Western University Accelerator, Western University Propel Entrepreneurship Centre, the Inspiring Innovation Conference in Collingwood and Unlondon Forward Speaker Series.

Prior to his career in business, Corey served for 12 years as a Combat Engineer Officer with the Canadian Armed Forces. Corey is the recipient of the General Campaign Star, Canadian Forces’ Decoration and Joint Task Force Afghanistan Commander’s Commendation.

Education:
MBA, Richard Ivey School of Business, University of Western Ontario
Bachelor’s Degree in Computer Hardware Engineering, Royal Military College of Canada

Allison Birs

Communications Specialist

Alli has a diverse public relations and communications background throughout the corporate, non-profit, and government realm. Alli utilizes this well-rounded experience across various industries to create unique communications strategies that build and strengthen beneficial relationships for 44 North clients. Her experience wearing many hats and passion for storytelling helps each brand tell its story in a creative and engaging way. When not immersed in her work, Alli spends time with her husband and two dogs. She is also a wedding photographer, world traveler, blogger, and dog rescue volunteer. With her passion ignited, Alli is dedicated to take her projects as well as her hobbies/interests to the next level and see them succeed to the fullest.

Education:
Post-Graduate Diploma in Public Relations and Corporate Communications, Fanshawe College
Honours Bachelor of Arts in English Literature and Creative Writing, Western University
Writing for Professional Programs Certificate, Western University

Jillian Matthies

Designer / Web Developer

Jillian is dedicated to designing and developing responsive, conversion-optimization marketing collateral for 44 North clients. She is well versed across a variety of leading design and development tools across Adobe, Premier Pro, WordPress, Squarespace and Shopify. In addition, Jillian is proficient in a variety of programming languages including HTML5, MySQL, CSS, Javascript, Ajax and JQuery. Jillian’s creativity shines through her work as she creates custom designs that are tailored towards each client’s needs.

Education:
Diploma in Interactive Media, Fanshawe College
Honours Specialization Degree in Health Sciences, Western University

Adriana Walters

Web Design and Branding Specialist

Passionate about every project she is involved in, Adriana is quick, creative, and perceptive. With an eye for detail and design, she brings refreshingly unique ideas to the table for 44 North clients. There is no task or project too big for Adriana, and her talents are a vital component to the execution of each and every team member’s role. While she loves all things design-related, her favourite projects are those involving web design and branding. Adriana is proficient in Adobe Suite, Corel Painter, and Google Web Designer.

In her spare time, Adriana enjoys portrait and nature photography, drawing and sketching, and playing board games.

Education:
Advanced Diploma in Graphic Design, Fanshawe College

Scott Roffey

Graphic Designer

When it comes to graphic design, Scott has an uncanny ability to put himself in the shoes of the client. He tackles each problem with a user-centred process, allowing him to craft simple and logical, yet powerful designs. While Scott is passionate about interactive design, he also enjoys brand development, logo development and print design. In his spare time, Scott enjoys playing with his dog, sketching, listening to musicals, reading dark fantasy novels, and playing puzzles and video games.

Education:
Advanced Diploma in Graphic Design, Fanshawe College

Lauren Marceau

Web Developer

With a natural talent and passion for design, Lauren thrives on conceptualizing projects to meet the needs of 44 North clients. She is extremely detail orientated, particularly enjoying the process of compiling detailed lists of client needs, visualizing designs to reflect those needs, and then developing responsive websites to bring those designs to life. Lauren is also the lead on social media scheduling and follower growth for 44 North clients. Her enthusiasm and drive works as a vital cornerstone to the operations of our team as a whole. Lauren is proficient in Adobe Suite, WordPress, Javascript, Ajax, JQuery, HTML5, CSS, CSS3, and various motion work.

In her spare time, Lauren enjoys playing video games, creating digital illustrations, and hanging out with her bearded dragon named Beau.

Education:
Diploma in Interactive Media Design, Fanshawe College