Corey Shelson, MBA

Founder, Digital Marketing Strategist

A driven entrepreneur with a strong leadership background, Corey founded 44 North Digital Marketing in 2015 with the vision of creating an agency that could do it all. Corey has become a trusted name in the industry through his work in roles including Digital Marketing Coach at Ryerson University’s Chang School of Business’ Experiential Learning Exchange and Entrepreneurship Mentor at Georgian College’s Henry Bernick Entrepreneurship Centre. Corey is a sought-after public speaker and digital marketing trainer who has spoken to audiences at the Richard Ivey School of Business, Western University Accelerator, Western University Propel Entrepreneurship Centre, the Inspiring Innovation Conference in Collingwood and Unlondon Forward Speaker Series.

Prior to his career in business, Corey served for 12 years as a Combat Engineer Officer with the Canadian Armed Forces. Corey is the recipient of the General Campaign Star, Canadian Forces’ Decoration and Joint Task Force Afghanistan Commander’s Commendation.

Education:
MBA, Richard Ivey School of Business, University of Western Ontario
Bachelor’s Degree in Computer Hardware Engineering, Royal Military College of Canada

Adrienne Alexander

Senior Communications Specialist

With nearly two decades of experience in PR, corporate communications and digital marketing, Adrienne brings senior-level expertise and a truly integrated marketing approach to our clients. She thrives on building marketing and communications strategies that combine both digital and traditional PR, content development, website strategy, pay-per-click advertising, social media, email marketing, brand building and pretty much anything else that will help a brand tell its story. She has a passion for crafting good content and admits that incorrect capitalization of words is a serious pet peeve. Adrienne also teaches part-time at Georgian College in the marketing and PR programs.

Education:
Post-Graduate Diploma in Public Relations and Corporate Communications, Seneca College
Bachelor of Arts in Political Science, Wilfrid Laurier University

Jillian Matthies

Designer / Web Developer

Jillian is dedicated to designing and developing responsive, conversion-optimization marketing collateral for 44 North clients. She is well versed across a variety of leading design and development tools across Adobe, Premier Pro, WordPress, Squarespace and Shopify. In addition, Jillian is proficient in a variety of programming languages including HTML5, MySQL, CSS, Javascript, Ajax and JQuery. Jillian’s creativity shines through her work as she creates custom designs that are tailored towards each client’s needs.

Education:
Diploma in Interactive Media, Fanshawe College
Honours Specialization Degree in Health Sciences, Western University

Erin Forbes, MA

Communications Specialist

Erin’s work focuses on content production and social media management. She is a driven researcher, which is evident in the informative writing she produces for websites, blog posts and everything in-between. A practiced and efficient social media manager, Erin is fascinated by the way great content and storytelling can engage users and build communities around businesses and their brands.

Education:
Master of Arts in Communication and Social Justice, University of Windsor
Bachelor of Arts Honours in Communication, Media and Film, University of Windsor

Adriana Walters

Web Design and Branding Specialist

Passionate and dedicated about every project she becomes involved in, Adriana is quick, creative and perceptive. With an eye for detail, she brings creative concepts to the table for each and every client. While she loves all things design-related, her favorite projects are those which involve conceptual planning and branding.

Education:
Advanced Diploma in Graphic Design, Fanshawe College

Scott Roffey

Graphic Designer

When it comes to graphic design, Scott has an uncanny ability to put himself in the shoes of the client. He tackles each problem with a user-centred process, allowing him to craft simple and logical, yet powerful designs. While Scott is passionate about interactive design, he also enjoys brand development, logo development and print design.

Education:
Advanced Diploma in Graphic Design, Fanshawe College

AJ Sivan

Data Analytics Specialist

AJ specializes in data analytics, pay per click advertising and search engine optimization. Extremely detailed oriented, AJ’s keyword research, PPC management experience and SEO knowledge are instrumental in ensuring that each of our clients maximize their reach.

Education:
Bachelor of Arts in Media, Information and Technoculture, Western University