Corey Shelson, MBA


A driven entrepreneur with a strong leadership background, Corey founded 44 North Digital Marketing in 2015. Corey has become a trusted name in the industry through his mentorship roles at Prince’s Trust Canada, Operation Entrepreneur (POE) and Georgian College’s Henry Bernick Entrepreneurship Centre. Corey is a sought-after public speaker and digital marketing trainer who has spoken to audiences at the Richard Ivey School of Business, Western University Accelerator and Western University Propel Entrepreneurship Centre.

Prior to his career in business, Corey served for 13 years as a Military Engineer Officer in the Canadian Armed Forces. Corey is the recipient of the General Campaign Star, Canadian Forces’ Decoration and Joint Task Force Afghanistan Commander’s Commendation.

MBA, Richard Ivey School of Business, University of Western Ontario
Bachelor’s Degree in Computer Hardware Engineering, Royal Military College of Canada

Jackie Hougham

Vice President of Strategy & Operations

As VP of Strategy & Operations, Jackie leads the day to day operations at 44 North with an effective approach to drive measurable results: have a clear action-based goal, work in collaboration, have the customer in mind, challenge ideas, show courage to try something new, and learn from it. Jackie has extensive experience in food & beverage consumer products, product development & innovation, strategic planning, customer insight, brand management and P&L management.

She is passionate about leadership, self-reflection and personal development and understands the value of building and maintaining strong partnerships in order to succeed.

BSc Nutrition & Nutraceutical Science, University of Guelph
Diploma in Culinary Management, George Brown College

Scott Wilkinson

Director of Partnerships

As the Director of Partnerships Scott knows that business is about relationships. With more than a decade of experience in relationship management in the fitness, automotive and financial industries he is able to draw on a wealth of experience and success to deliver world class results for his partners. In the digital space, Scott spent 4 years managing some of the largest Social Media Influencers on Facebook to distribute some of the most viral digital publishing articles of our time.

When Scott is not pushing the boundaries of success in digital marketing, you can find him volunteering as a peewee football coach for the London Minor Football Association, or playing keyboard for Canadian Country Music artist Eric Ethridge. As a recipient of the Certificate of Appreciation from the City of London in 2019 and a nomination for the Canadian Country Music Association’s Keyboard Player of the Year award in 2020, it’s clear that Scott believes that anything worth doing is worth doing right.

Western University, Music, String Bass

Jillian Matthies

Production Manager

Jillian joined 44 North Digital Marketing in 2017, and immediately became a critical member of the team. With extensive experience in website design, marketing automation and configuration, she is an integral leader of all production projects. A dedicated expert in developing responsive, conversion-optimization marketing collateral for 44 North clients, she is well versed across a variety of leading design and development tools, such as marketing automation design and configuration, paid advertising management, project coordination, and first rate client care.

With proven abilities to prioritize tasks, ensuring deadlines are always met with high quality deliverables, her willingness to always go the extra mile for 44 North clients made her recent promotion to Production Manager an easy decision.

When she’s not juggling multiple production projects Jillian is busy tending to her other boss… her cat Cheddar. An avid gardener and consumer of reality TV, she loves to spend her vacations travelling the world with the hope of running into Ryan Gosling someday.

Diploma in Interactive Media, Fanshawe College
Honours Specialization Degree in Health Sciences, Western University

James Craig

Digital Marketing Manager

James is a skilled digital marketer who has focused his career on performance based digital strategy and execution. With over 15 years experience across verticals such as telecommunications, finance, tourism & hospitality and e-commerce, James is passionate about developing winning digital advertising solutions for clients. While well versed in all digital channels, James’ favourite campaigns to work on are paid and organic search, and he is certified in Google Ads, SA360, and Facebook.

James uses his spare time to practice guitar, train for a marathon, and loves to travel and be outdoors as much as possible.

Civil Engineering Certification – Niagara College
Digital Marketing Management Certification – University of Toronto

Christopher Vachon

Development Operations Manager

With knowledge and experience gained over 15 years in the industry, Christopher brings with him an expertise in scalable internet application development focused on building reusable and testable code. In recent years, Christopher has also expanded his skill set to include many frameworks and methodologies around continuous integration and deployment with the focus to deliver seamless updates to applications.

When not in the matrix or chasing after his family, Christopher shares a passion for travel, music and beer.

Computer Programming and Analysis — Georgian College

Steedan Crowe

Full Stack Developer

With over 15 years of design and web experience, Steedan has worked with countless clients to develop content managed websites, web-based applications, logos, illustrations, promotional videos, voiceovers and DevOps infrastructure solutions. Highly motivated and passionate, Steedan is well versed in a variety of both server-side and client-side programming languages including PHP, Javascript, HTML and CSS, Ruby on Rails, Cold Fusion and Node.js. Steedan’s technical prowess allows him to approach every challenge with his best foot forward and he is always dedicated to providing the best solutions possible.

In his spare time, Steedan enjoys sailing, playing instruments such as the guitar and drums and anything related to the great outdoors. His current personal projects include restoring a 1974 C&C sailboat and producing a podcast.

Digital Photography and Imaging – Georgian College, Barrie

Dylan O’Leary

Full Stack Developer

Dylan is an accomplished programmer with tremendous proficiency in Full Stack Development. Dylan is effectively able to provide simple solutions to complex problems at any level of the tech stack, with experience developing front and back end applications. Dylan is constantly looking to expand his skill set and strives towards writing modular, reusable, and maintainable code. Dylan ensures that his code is well tested and is ready to tackle the production environment.

When not clacking away on his keyboard, Dylan enjoys playing and recording music, as well as hiking with his three dogs, Boone, Layla, and Roxy.

Computer Programming – Georgian College
Bachelor of Science, Psychology – York University

Emma Mann

Front End Developer

With experience in both front and back end development, Emma will play a key role in almost every 44 North project. A keen eye for detail and dedication to delivering mobile responsive web solutions, Emma has the ability to take a design and bring it to life across a variety of platforms and technology stacks.

Georgian College, Interactive Media Design – Web
University of Waterloo, Bachelor of Science, Honours Science

Josh Overbeek

Digital Marketing Specialist

Josh is a performance marketer with a deep knowledge of SEO, social media marketing, search engine marketing and conversion rate optimization. He works with state-of-the-art technologies in machine learning and AI to drive pipeline growth for our clients. Josh helps steward marketing budgets by ensuring all initiatives are metrics-driven and aligned with each business’s unique opportunities and challenges. He has a reputation for creating measurable lift in business outcomes while solving for complex technical and regulatory challenges for a wide range of companies and verticals.

When Josh isn’t generating value for our clients, he enjoys reading/watching horror fiction and spending time with his wife and two sons.

Bachelor of Arts & Sciences, English — Lakehead University
Master of Arts, Communication & Culture — York University

Adriana Walters

Senior Graphic Designer & Social Media Coordinator

Passionate about every project she is involved in, Adriana is quick, creative, and perceptive. With an eye for detail and design, she brings refreshingly unique ideas to the table for 44 North clients. There is no task or project too big for Adriana, and her talents are a vital component to the execution of each and every team member’s role. While she loves all things design-related, her favourite projects are those involving web design and branding. Adriana is proficient in Adobe Suite, Corel Painter, and Google Web Designer.

When she’s offline, Adriana enjoys nature photography, listening to music, drawing and playing both card and video games.

Advanced Diploma in Graphic Design, Fanshawe College

Laura Zuluaga

Graphic Designer

Laura is an expressive designer whose personality radiates through her work. She has tremendous experience designing websites, brand guides, digital content and graphics for various agencies, startups, and most recently freelancing. She specializes in branding, UI design, and brand strategy. Laura has a wealth of experience in building relationships, client management and strategizing robust digital marketing plans.

When she’s not working, you will find Laura painting, playing with her dog, or watching a scary movie.

Fanshawe College Graphic Design program

Mike Stephenson

Digital Marketing Intern

Mike is our latest Digital Marketing intern here at 44 North. Adept with the pen, Mike brings a fresh perspective to all things content creation and search engine optimization. Mike recently graduated from triOS College at the top of his class in the Digital Marketing & Business program. With a wealth of customer service and sales experience, Mike’s keen understanding of the consumer’s ever changing needs is a tremendous asset to the 44 North Team.

In his spare time, Mike is a lifelong hockey player & golfer, with an affinity for record collecting that seemingly knows no bounds.

Lindsey McCaffrey

Content Strategist & Brand Journalist

For more than 20 years, Lindsey has developed premium marketing-communications content for B2B, B2C, government and non-profit clients across a wide range of industries. Lindsey’s mantra is “clarity first, razzle-dazzle second.” Specifically, she first focuses on ensuring audiences will understand the subject matter before adding in the small-but-oh-so-significant nuances of persuasive language.

Lindsey is a trained journalist and recipient of a Gold Quill award from the International Association of Business Communicators and has been invited to speak at multiple conferences about effectively using content to build brands and businesses.

A true “word nerd,” Lindsey loves Scrabble, Balderdash, and crossword puzzles. Currently, she is trying to raise her pre-teenage son to love writing as much as she does (which, so far, has been a relatively unsuccessful feat).

Bachelor of Journalism with Honours, Carleton University

Noah Campbell

Creative Content Specialist

With over 14 years in the Advertising industry, Noah has done (and continues to do) it all. Noah has experience as an award-winning creative writer, college professor, radio host, photographer, videographer, content creator and a business owner. He has also worked as a web designer, graphic designer, social media manager, marketing consultant and copy writer.

In his spare time Noah enjoys rock climbing, ultralight backpacking, camping, travelling and adventures.

Advanced Diploma in Advertising, Cambrian College

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