Corey Shelson, MBA


A driven entrepreneur with a strong leadership background, Corey founded 44 North Digital Marketing in 2015. Corey has become a trusted name in the industry through his mentorship roles at Prince’s Trust Canada, Operation Entrepreneur (POE) and Georgian College’s Henry Bernick Entrepreneurship Centre. Corey is a sought-after public speaker and digital marketing trainer who has spoken to audiences at the Richard Ivey School of Business, Western University Accelerator and Western University Propel Entrepreneurship Centre.

Prior to his career in business, Corey served for 13 years as a Military Engineer Officer in the Canadian Armed Forces. Corey is the recipient of the General Campaign Star, Canadian Forces’ Decoration and Joint Task Force Afghanistan Commander’s Commendation.

MBA, Richard Ivey School of Business, University of Western Ontario
Bachelor’s Degree in Computer Hardware Engineering, Royal Military College of Canada

Jackie Hougham

Vice President of Strategy & Operations

As VP of Strategy & Operations, Jackie leads the day to day operations at 44 North with an effective approach to drive measurable results: have a clear action-based goal, work in collaboration, have the customer in mind, challenge ideas, show courage to try something new, and learn from it. Jackie has extensive experience in food & beverage consumer products, product development & innovation, strategic planning, customer insight, brand management and P&L management.

She is passionate about leadership, self-reflection and personal development and understands the value of building and maintaining strong partnerships in order to succeed.

BSc Nutrition & Nutraceutical Science, University of Guelph
Diploma in Culinary Management, George Brown College

Rob Mackenzie

Director of Strategy & Accounts

Rob draws on a diverse background that includes psychology, franchise ownership, corporate innovation and experience in all parts of the product journey—from business modelling through to digital product management, marketing, and sales. His specialities are customer experience design, sales & marketing strategy, copywriting, and enabling collaboration through design thinking workshops.

His 44 North superpower is being extremely attuned to the needs of small-to-medium sized business owners thanks to living and breathing that life himself—he owns an F45 group fitness franchise, his fiancee is an artisan chocolatier in Toronto, and he got his start running a College Pro Painters franchise in his university days.
He can talk for days about backcountry hiking & camping, board games, meditation, and whatever book(s) or podcasts he’s consuming. He loves music festivals, plays guitar and ukulele for fun, and has been planning to learn djembe for over 10 years.

MBA (Ivey School of Business), B.Sc. in Cognitive Science & Psychology (University of Toronto)
Pragmatic Marketing Product Management Certification (VI)

Scott Wilkinson

Director of Partnerships

As the Director of Partnerships Scott knows that business is about relationships. With more than a decade of experience in relationship management in the fitness, automotive and financial industries he is able to draw on a wealth of experience and success to deliver world class results for his partners. In the digital space, Scott spent 4 years managing some of the largest Social Media Influencers on Facebook to distribute some of the most viral digital publishing articles of our time.

When Scott is not pushing the boundaries of success in digital marketing, you can find him volunteering as a peewee football coach for the London Minor Football Association, or playing keyboard for Canadian Country Music artist Eric Ethridge. As a recipient of the Certificate of Appreciation from the City of London in 2019 and a nomination for the Canadian Country Music Association’s Keyboard Player of the Year award in 2020, it’s clear that Scott believes that anything worth doing is worth doing right.

Western University, Music, String Bass

Tyler Smith

Business Development Manager

With almost a decade of Sales and Marketing experience, Tyler brings a strong passion and work ethic to the 44 North Business Development Team. Searching for new clients and partners, he understands the values of strategic selling and building client relationships. Excelling in teamwork and collaboration, Tyler knows it takes a true team to sell the goods. Tyler has extensive experience in the food & beverage industry producing, marketing and selling consumer goods.

When Tyler’s not hunting down new business, you can find him adding to his guitar collection, in the boxing ring, or with his family on Georgian Bay.

Bachelor’s of Arts, Honours. Mass Communications & Professional Writing – York University

Jillian Matthies

Production Manager

Jillian joined 44 North Digital Marketing in 2017, and immediately became a critical member of the team. With extensive experience in website design, marketing automation and configuration, she is an integral leader of all production projects. A dedicated expert in developing responsive, conversion-optimization marketing collateral for 44 North clients, she is well versed across a variety of leading design and development tools, such as marketing automation design and configuration, paid advertising management, project coordination, and first rate client care.

With proven abilities to prioritize tasks, ensuring deadlines are always met with high quality deliverables, her willingness to always go the extra mile for 44 North clients made her recent promotion to Production Manager an easy decision.

When she’s not juggling multiple production projects Jillian is busy tending to her other boss… her cat Cheddar. An avid gardener and consumer of reality TV, she loves to spend her vacations travelling the world with the hope of running into Ryan Gosling someday.

Diploma in Interactive Media, Fanshawe College
Honours Specialization Degree in Health Sciences, Western University

Jacob Bell

Account Manager

An experienced Account Manager, Jacob has aided in the planning and execution of complex projects and campaigns for companies, brands, and not-for-profit organizations alike. He works closely with both department heads and production members to ensure every goal of a client’s project is met and exceeded to ensure a long-lasting partnership.
When Jacob isn’t working with clients, you can often find him hiking with his husky Campus, or rock climbing in Collingwood.

Bachelor of Commerce, Honours Marketing – Carleton University

Christopher Vachon

Development Operations Manager

With knowledge and experience gained over 15 years in the industry, Christopher brings with him an expertise in scalable internet application development focused on building reusable and testable code. In recent years, Christopher has also expanded his skill set to include many frameworks and methodologies around continuous integration and deployment with the focus to deliver seamless updates to applications.

When not in the matrix or chasing after his family, Christopher shares a passion for travel, music and beer.

Computer Programming and Analysis — Georgian College

David Keefe

Full Stack Developer

David is a highly skilled and versatile programmer with more than 10 years of experience developing and building on the web. Living with a visual impairment, David is dedicated to building modern web applications that are both beautiful and accessible for all users. David has a hard-working attitude and is always keen to learn a new skill or try out a new framework.

When unplugged, David enjoys travelling, attending concerts, and spending time on Georgian Bay with his wife and two dogs, Rocky and Kodak.

Bachelor’s Degree in Sociology from Laurentian University

Dylan O’Leary

Full Stack Developer

Dylan is an accomplished programmer with tremendous proficiency in Full Stack Development. Dylan is effectively able to provide simple solutions to complex problems at any level of the tech stack, with experience developing front and back end applications. Dylan is constantly looking to expand his skill set and strives towards writing modular, reusable, and maintainable code. Dylan ensures that his code is well tested and is ready to tackle the production environment.

When not clacking away on his keyboard, Dylan enjoys playing and recording music, as well as hiking with his three dogs, Boone, Layla, and Roxy.

Computer Programming – Georgian College
Bachelor of Science, Psychology – York University

Emma Mann

Front End Developer

With experience in both front and back end development, Emma will play a key role in almost every 44 North project. A keen eye for detail and dedication to delivering mobile responsive web solutions, Emma has the ability to take a design and bring it to life across a variety of platforms and technology stacks.

Georgian College, Interactive Media Design – Web
University of Waterloo, Bachelor of Science, Honours Science

Tyler Walker-Scace

Full Stack Developer

Tyler is a dedicated programmer with a passion working in back end development. With the ability to take on any task, Tyler’s insight into logical and simple solutions to any problem allows clean back end applications to execute flawlessly within web applications. Dedicated to providing his best effort, Tyler is always looking to improve and learn more about new technologies or programming languages as he grows throughout his career.

When away from the digital world, Tyler spends his free time snowboarding, coaching basketball to the youth in his area, gaming but most importantly loving his family and pet cat, Lucy.

Bachelor Degree in Computer Science, Ryerson University

Kaelen Simeoni

Digital Marketing Specialist

Kaelen is a bilingual (French) digital marketing specialist with a vast knowledge of search engine marketing, SEO, social media marketing, and conversion rate optimization. Kaelen has an eye for detail and ensures all the necessary components of a successful ad campaign are carefully put in place and monitored for optimal performance. From budget pacing and conversion tracking to analytics, reporting and more, Kaelen’s skill set provides clients with meaningful insights and opportunities to achieve a significant ROI.

When Kaelen isn’t learning new ways to optimize client ad accounts, he spends his time venturing hiking trails, working out and producing YouTube/Twitch video game content.

Advanced Diploma in Business Marketing, Fanshawe College

Adriana Walters

Senior Graphic Designer & Social Media Coordinator

Passionate about every project she is involved in, Adriana is quick, creative, and perceptive. With an eye for detail and design, she brings refreshingly unique ideas to the table for 44 North clients. There is no task or project too big for Adriana, and her talents are a vital component to the execution of each and every team member’s role. While she loves all things design-related, her favourite projects are those involving web design and branding. Adriana is proficient in Adobe Suite, Corel Painter, and Google Web Designer.

When she’s offline, Adriana enjoys nature photography, listening to music, drawing and playing both card and video games.

Advanced Diploma in Graphic Design, Fanshawe College

Alec Scott

Graphic Designer

A graphic designer in career and at heart, with a heavy focus on web design and user experience – Alec is always looking to consolidate client needs and find a way to inject his taste and creativity into every nook and cranny of a project. With a heap of web development experience and a knack for client conversation, he loves to get right into a project and help in any way he can. While he can wear many hats, his heart is always looking at the client’s needs and how to get the wheels going.

When offline, Alec is a lifelong gamer, avid metalhead and a new age family man.

Graduated with Honours, Niagara College Graphic Design Program

Laura Zuluaga

Graphic Designer

Laura is an expressive designer whose personality radiates through her work. She has tremendous experience designing websites, brand guides, digital content and graphics for various agencies, startups, and most recently freelancing. She specializes in branding, UI design, and brand strategy. Laura has a wealth of experience in building relationships, client management and strategizing robust digital marketing plans.

When she’s not working, you will find Laura painting, playing with her dog, or watching a scary movie.

Advanced Diploma in Graphic Design, Fanshawe College

Rachel Thompson

Executive Administrative Assistant

Rachel Thompson plays a critical role as 44 North’s Executive Administrative Assistant. With an impressive background in customer service, accounting, and administration, Rachel also brings a wealth of experience from the software industry. Her knowledge and organizational expertise are tremendous assets to the 44 North team.

In her spare time Rachel enjoys the outdoors, interior decorating and cooking. Those of course take a back seat to spending every free moment with her two daughters and their 1 year old Morkie puppy, Gigi. Welcome Rachel!

Diploma in Medical Office Administration from Everest College in Barrie

Lindsey McCaffrey

Content Strategist & Brand Journalist

For more than 20 years, Lindsey has developed premium marketing-communications content for B2B, B2C, government and non-profit clients across a wide range of industries. Lindsey’s mantra is “clarity first, razzle-dazzle second.” Specifically, she first focuses on ensuring audiences will understand the subject matter before adding in the small-but-oh-so-significant nuances of persuasive language.

Lindsey is a trained journalist and recipient of a Gold Quill award from the International Association of Business Communicators and has been invited to speak at multiple conferences about effectively using content to build brands and businesses.

A true “word nerd,” Lindsey loves Scrabble, Balderdash, and crossword puzzles. Currently, she is trying to raise her pre-teenage son to love writing as much as she does (which, so far, has been a relatively unsuccessful feat).

Bachelor of Journalism with Honours, Carleton University

Noah Campbell

Creative Content Specialist

With over 14 years in the Advertising industry, Noah has done (and continues to do) it all. Noah has experience as an award-winning creative writer, college professor, radio host, photographer, videographer, content creator and a business owner. He has also worked as a web designer, graphic designer, social media manager, marketing consultant and copy writer.

In his spare time Noah enjoys rock climbing, ultralight backpacking, camping, travelling and adventures.

Advanced Diploma in Advertising, Cambrian College

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