THE IMPORTANCE OF SOCIAL MEDIA
The value of social media for businesses has changed dramatically over the years. It is word-of-mouth in an online, engaging, and searchable forum – and a key piece of the sales cycle. The challenge today is to think about social media differently. No longer is it about how many “likes” or followers you have. Today, success lies in using the right social media channels for your audience and creating organic and paid content that encourages them to share, like, leave a comment, and ultimately, purchase.