THE IMPORTANCE OF SOCIAL MEDIA
The value of social media for businesses has changed dramatically over the years. It is word-of-mouth in an online, engaging and searchable forum, and a key piece of the sales cycle. The challenge today is to think about social differently. It’s no longer about how many likes or followers you have. Success today lies in using the right social channels for your audience and creating organic and paid content that will get them to share, like, comment…and ultimately, purchase.