THE IMPORTANCE OF SOCIAL MEDIA

The value of social media for businesses has changed dramatically over the years. It is word-of-mouth in an online, engaging, and searchable forum – and a key piece of the sales cycle. The challenge today is to think about social media differently. No longer is it about how many “likes” or followers you have. Today, success lies in using the right social media channels for your audience and creating organic and paid content that encourages them to share, like, leave a comment, and ultimately, purchase.

FACEBOOK MARKETING

Facebook is the world’s largest social network and we can use it to market your business in ways you may not be able to achieve otherwise, such as host live videos, sell products via chatbot, serve as a news source, run a contest, and so much more.

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LINKEDIN MARKETING

Sharing content on LinkedIn can help engage a community of professionals with your product or services. We work with your business to develop an organic and paid strategy to generate leads, drive website traffic, and build brand awareness directly to professionals in your niche.

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INSTAGRAM MARKETING

Instagram allows brands to humanize content, showcase products, inspire an audience, and even recruit new talent. But creativity is the secret sauce. We build a beautifully planned feed and produce engaging stories to promote your brand in a friendly and authentic way without directly selling.

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GOOGLE+ MARKETING

There is no denying the potential improvements Google+ offers for SEO. The key difference is that Facebook, Instagram, LinkedIn, and Twitter restrict Google from accessing much of their data. However, Google+ is open to Google’s web crawlers and allows content to be indexed and shown in search results. Let us help you market in this often overlooked yet highly effective channel.

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GOOGLE MY BUSINESS MANAGEMENT

When your business is Googled in Search or queried in Maps, does it show up? If not, you need help setting up and managing Google’s free listing service, Google My Business. Otherwise, your business may go unnoticed. Do you already have a My Business listing? We can make sure it’s being utilized to the fullest such as incorporating reviews, photos, business hours, and more.

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ACCOUNT OPTIMIZATION

There’s more to having a social profile over just publishing a page. We optimize your profiles by designing branded cover images and profile pictures, including the links to your other social profiles and website(s), creating a SEO-optimized company description, and more.

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SOCIAL MEDIA ANALYTICS

Social media can be time consuming, but it delivers tremendous results when performed right. Our social media measurement tools will reveal exactly where you’re getting results, such as engagement, shares, new followers, conversions, and more.

INFLUENCER ENGAGEMENT

Active social media influencers in your industry are likely to have a large following and can help you attract a new audience for your products and services. We use a proven process to help you build relationships with these influencers and get your content showcased on their channels.

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COMMUNITY BUILDING

Hello, is there anybody out there? Yes, there is, but you need to know how to find them. We use a strategy that combines relevant content with influencer outreach and software tools to help build your audience with real followers.

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CONTENT PLANNING

Social media only works if you are creating content and sharing it daily, requiring not only time but a well-thought-out strategy. We take this step out of your hands by creating an editorial calendar. We then schedule and share relevant content on your social channels.

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SOCIAL MEDIA BENEFITS

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INCREASE AWARENESS

With one click, you can share a message, image or video with your tribe of followers and people who may be interested in your business.

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CONNECT WITH YOUR CUSTOMER

Social media is an opportunity to engage with your customer in real-time by answering their questions, liking their comments and making them feel valued.

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GROW YOUR LEADS

When used properly, social media is an inbound marketing tool that can help you drive traffic to your website, collect leads and build your email list.

WHY CHOOSE 44 NORTH DIGITAL MARKETING?

Quite simply, we have a system that works. Our system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies, which includes social media. Whether you’re a B2C or B2B business, we help you connect and share with your customers in engaging ways via the social channels that matter to them.

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