WHAT IS SEO?
Search engine optimization is about giving your brand the attention it deserves when your customer is online. But search engines are constantly changing their algorithms making effective SEO a moving target. With each of these changes, you risk seeing a drop in your search engine results placement and a reduction in traffic to your website.
It doesn’t matter if you’re a big brand or a start-up — any business can be a leader in search engine visibility with the right SEO strategy, and that means staying on top, or better yet, ahead of your competition.
SEO AUDITS
The starting point for any SEO strategy is understanding your website’s deficiencies from both an on-site and off-site perspective. We’ve developed a proprietary SEO audit framework that analyzes over 250 elements of your online presence. The findings from this audit allow us to develop an SEO improvement plan which, once implemented, will guarantee your website ranking improves for your target keywords.
ON-SITE OPTIMIZATION
On-page SEO is a critical component of any SEO strategy, and completely within your control. On-page SEO focuses on optimizing the face of your business in key places on your website. From title tags to meta descriptions, we can optimize your site to improve its visibility in search engine results.
PAGE SPEED OPTIMIZATION
No one likes a slow website and it’s one of the top reasons why someone will leave your site right away. We run a test on each page of your website to view file sizes, load times, and other details that might be affecting your SEO and user experience. Once we understand the culprits of your slow page, we perform the technical optimizations to ensure a fast page load time, and in turn help improve the page’s ranking.
CONTENT DEVELOPMENT
Simply put: you can’t have SEO if you don’t have content – they must play nice in the sandbox. We create content for businesses that is relevant to the searcher’s intent and then use the keywords in the right ways to generate SEO results. Headers, page titles, image alt text, and meta descriptions – this is where we make the magic of SEO happen within your content.
LINK BUILDING
Links from other websites that lead to your website have always been an important aspect of SEO. But how do you attract high-quality links that will tell search engines you’re an authority worthy of ranking? We can make it happen through link building, attraction and influencer engagement.
CITATION BUILDING
Today’s consumer is using their mobile device to search for services and products near them. Citations help consumers discover local businesses and can also impact local search engine rankings. We will add your business to Google Maps and Search in the exact geographic area your customer is searching within. We can build these citations for your business so you aren’t losing these customers to your competitor up the road.
REVIEW BUILDING
Customer reviews are one of the most important pieces of a local business’s online marketing campaign and can even improve your ranking on Google. We can help you acquire reviews from your customers and implement them on your Google local verified account.
SCHEMA MARKUP
Here’s where we get technical. Schema is a semantic vocabulary of tags (or microdata) that we can add to your HTML. By adding this structured data, Google, Bing, Yahoo and Yandex will improve the way your content is read and are more likely to represent your page in search engine results pages.
PERFORMANCE MONITORING
If you measure it, you can improve it. Measurement and monitoring is critical to SEO success. It’s difficult to get comfortable because the results are always changing. We monitor data about your business’s keyword rankings, referrals, links, and more, to help maintain and improve your position in search.
HERE’S WHAT SEO CAN DO FOR YOU
Building the Foundation for a Solid Web Presence
We designed and developed a new mobile responsive website, integrated an email marketing automation system, revamped their social media presence and established a communications strategy to organically promote their brand.
WHY CHOOSE 44 NORTH DIGITAL MARKETING?
Quite simply, we have a system that works. Our system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies. Search engine optimization is just one layer of this process, and we know it’s an extremely important one.
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