Search Engine Optimization

OUR WORK

WHAT IS SEO?

Search engine optimization is about giving your brand the attention it deserves when your customer is online. But search engines are constantly changing their algorithms making effective SEO a moving target. With each of these changes, you risk seeing a drop in your search engine results placement and a reduction in traffic to your website.

It doesn’t matter if you’re a big brand or a start-up — any business can be a leader in search engine visibility with the right SEO strategy, and that means staying on top, or better yet, ahead of your competition.

SEO SERVICES

SEO AUDITS
ON-SITE OPTIMIZATION
PAGE SPEED OPTIMIZATION
CONTENT DEVELOPMENT
LINK BUILDING

CITATION BUILDING
REVIEW BUILDING
SCHEMA MARKUP
PERFORMANCE MONITORING

SEO AUDITS

The starting point for any SEO strategy is understanding your website’s deficiencies from both an on-site and off-site perspective. We’ve developed a proprietary SEO audit framework that analyzes over 250 elements of your online presence. The findings from this audit allow us to develop an SEO improvement plan which, once implemented, will guarantee your website ranking improves for your target keywords.

ON-SITE OPTIMIZATION

On-page SEO is a critical component of any SEO strategy, and completely within your control. On-page SEO focuses on optimizing the face of your business in key places on your website. From title tags to meta descriptions, we can optimize your site to improve its visibility in search engine results.

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PAGE SPEED OPTIMIZATION

No one likes a slow website and it’s one of the top reasons why someone will leave your site right away. We run a test on each page of your website to view file sizes, load times, and other details that might be affecting your SEO and user experience. Once we understand the culprits of your slow page, we perform the technical optimizations to ensure a fast page load time, and in turn help improve the page’s ranking.

Photo of someone on a laptop viewing a page speed report

CONTENT DEVELOPMENT

Simply put: you can’t have SEO if you don’t have content – they must play nice in the sandbox. We create content for businesses that is relevant to the searcher’s intent and then use the keywords in the right ways to generate SEO results. Headers, page titles, image alt text, and meta descriptions – this is where we make the magic of SEO happen within your content.

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LINK BUILDING

Links from other websites that lead to your website have always been an important aspect of SEO. But how do you attract high-quality links that will tell search engines you’re an authority worthy of ranking? We can make it happen through link building, attraction and influencer engagement.

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CITATION BUILDING

Today’s consumer is using their mobile device to search for services and products near them. Citations help consumers discover local businesses and can also impact local search engine rankings. We will add your business to Google Maps and Search in the exact geographic area your customer is searching within. We can build these citations for your business so you aren’t losing these customers to your competitor up the road.

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REVIEW BUILDING

Customer reviews are one of the most important pieces of a local business’s online marketing campaign and can even improve your ranking on Google. We can help you acquire reviews from your customers and implement them on your Google local verified account.

Photo of someone going through reviews on their mobile device

SCHEMA MARKUP

Here’s where we get technical. Schema is a semantic vocabulary of tags (or microdata) that we can add to your HTML. By adding this structured data, Google, Bing, Yahoo and Yandex will improve the way your content is read and are more likely to represent your page in search engine results pages.

Photo of someone holding a tablet displaying a Google search

PERFORMANCE MONITORING

If you measure it, you can improve it. Measurement and monitoring is critical to SEO success. It’s difficult to get comfortable because the results are always changing. We monitor data about your business’s keyword rankings, referrals, links, and more, to help maintain and improve your position in search.

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HERE’S WHAT SEO CAN DO FOR YOU

DRIVE TRAFFIC TO YOUR WEBSITE

Top positions in search engine results receive about 90% of the impressions and clicks, so being on page one can result in significant traffic increases for your website. And when the right keywords are used, the traffic will come from customers who are looking to buy.

IMPROVE SITE EXPERIENCE

A good SEO strategy also means rearranging your site’s architecture and links to make pages within the website easier to find and navigate. This makes it easier for search engines to crawl your site and find pages, while also improving the site experience for your customer.

CREATE BRAND AWARENESS

A top position in search engine results equals more exposure of your brand. Which in turn gets you more customers. Plus, being on page one for your targeted keywords helps associate your brand with those keywords and instills trust and credibility.

INCREASE CONVERSIONS

An SEO optimized website is built with your customer in mind, using keywords that will help them find a solution when they are looking to buy. By positioning your brand as relevant to their search query, you will ultimately turn more visitors into customers.

Building the Foundation for a Solid Web Presence

We designed and developed a new mobile responsive website, integrated an email marketing automation system, revamped their social media presence and established a communications strategy to organically promote their brand.

EXPLORE CASE STUDY

WHY CHOOSE 44 NORTH DIGITAL MARKETING?

Quite simply, we have a system that works. Our system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies. Search engine optimization is just one layer of this process, and we know it’s an extremely important one.

Google Rating

4.6

44 North Digital Marketing

4.6

Jeff Glover

12:44 28 Mar 19

Corey and the team at 44North provided us with an incredible customer experience. They have been on target for everything from pricing, to delivery, and available when we need them. I would highly recommend them to anyone looking for digital marketing services.

Adrian Brown

13:30 27 Mar 19

Corey leads a fantastic team at 44 North Digital Marketing. These folks are more than just professionals with outstanding talents; they’re also super friendly, fun and positive, which makes partnering with them a real pleasure. Many thanks to Allison who provided timely support and insight; to Adriana, Jillian and Lauren for their creative and technical prowess, and to Ian for his video wizardry. All of you helped us re-create our digital brand in a way that was insightful and worked with our timing and schedules so it could be purposeful, and the results speak for themselves - we're so grateful! If you want to work with a team who knows digital marketing intimately, thinks strategically, will push back/challenge you when necessary and tell you like it is; and is open minded and fun to work with, you can't go wrong with 44 North Digital Marketing.

Leons Owen Sound, Collingwood & Orillia

22:41 26 Mar 19

Corey and Jillian at 44 North were a pleasure to work with. As a Leon's franchise, we had some obstacles that we needed to overcome when branding ourselves and trying to stand out from the competition. They created an amazing website that helped us track our ROI and linked to the corporate website. They helped us with our display ads and email marketing as well as social. Highly recommend this team at 44 North!

blake thorburn

19:29 26 Mar 19

You can trust that 44 North is in solid hands with Corey Shelson. The pride he has in his business stems from his passion for marketing and personal development. 44 North is an effective, efficient business run by a team fully capable to tackle any marketing strategy.

Laurie Stephens

17:52 26 Mar 19

Quick, responsive service, nice creative work. And affordable!

Nicole Weston

19:50 01 Feb 19

Corey is professional and has excellent customer service! I was specific in what I wanted and needed in order to run my business and he listened, followed up and delivered! It goes a long way to have someone guide you and have your best interest top of mind! I can now count on a secure Email and website to run efficiently and will continue working with Corey to improve my visual platforms to ensure my clients are receiving the best service as well! Thank you Corey for providing me with outstanding service in excellent timing!

Molly Mc

14:18 10 Jan 19

We engaged 44 North Digital Marketing to design and develop a new website as well and plan, film and produce a promotional video for our new business. The team at 44 North delivered more than promised. Our project was executed on time, and on budget. The website research phase was in-depth. They told us things about our competitive environment that provided us great insight into how to structure our service offerings. The design phase was collaborative - we felt like we were involved at every step allowing our unique wants and needs to be expressed by their creative and copy writing team. The execution was flawless - they really know how to run a smooth project. Timelines were set, expectations were aligned and deadlines met. The videos produced are highly professional and vividly bring to life everything that the Gasparotto Group does for its clients and can do for prospective ones. We continue to use 44 North for all of our marketing needs and highly recommend them to anyone else looking for an agency to work with.

Mario Naric

17:27 03 Jan 19

Fantastic team and fantastic work. 44 North has been a true pleasure to work with!

Joseph Michael Hentz

16:44 28 Dec 18

Provided outstanding assistance in designing and implementing our digital marketing strategy

Alison Smith

13:41 13 Dec 18

One of the most knowledgeable, dedicated and extremely diligent team of professionals I have ever had the pleasure of meeting and conducting business with.

Samieh Walden

23:51 11 Dec 18

44 North is a group of professionals that pays attention to your needs, comes up with creative solutions, delivers on time and on budget. The customer service has been top notch, they have taken care of any glitches, answered my questions on time and professionally and provided me with training videos. Extremely happy with this amazing group.

David Walcott

14:28 11 Dec 18

We used Corey and his team at 44 North to market a development project. Corey was able to put a plan together that explained how we would navigate the process of taking the project to market and the costs associated with each step. The team met their implementation timelines and updated us at every step along the way. Once the campaign was active his team was able to provide accurate statistics and compare it to established metrics that either supported the marketing strategy or allowed us to refine the approach. Our first campaign and experience with 44 North was extremely successful. I would highly recommend the team at 44 North to anyone that sees potential for digital marketing to assist in their marketing.

Ian McAlpine

04:02 11 Dec 18

I've had the pleasure of working with Corey and his team at 44 North Digital Marketing on a number of media projects. They are incredibly professional, very efficient and easy to work with, timely, detail oriented and produce very high quality digital marketing content.

Risha Yorke

14:29 29 Oct 18

Saw Corey present at the Xcelerate Summit. Great resources and well informed in the world of online marketing and sales funnels.

ForestCity Crossfit

21:23 28 Nov 17

The team at 44 North Digital Marketing was the perfect fit to update our online presence. Experienced with many different platforms which show you exactly what will work best for you needs and how they are being effectively employed. If you want to get noticed online 44 North Digital Marketing is the way to go.

Jaclyn Longo

14:36 27 Nov 17

Corey's Digital Marketing workshop provides a ton of great information and value to our student entrepreneurs. He uses real examples to show the importance of digital marketing and his workshop is full of useful takeaways and tips.

Mark Gasparotto

19:31 22 Nov 17

Corey and his team at 44 North worked with us intimately throughout the definition, need analysis, design, refinement, and implementation stages to ensure that our website met all of our digital marketing needs.

Adam Mccallum

14:33 22 Nov 17

44 North Marketing was absolutely amazing to work with. Corey and the team are professional and knowledgeable. They were able to take my vision for marking to the next level; gaining more traction in a just couple of months than I ever had with other companies over much more time. The detailed reporting with an explanation of how we are doing and where we need to focus on is fantastic. I couldn't be happier with 44 North, and highly recommend them to anyone big or small in size.

Justin Girard Fishing

15:13 16 Nov 17

I have to say that working with 44 North digital marketing was unbelievable. Their patience and understanding of what I wanted was above and beyond of what I could of expected. The attention to details of the logo I wanted was first class! I must say I didn’t think the vision I had in my head would be able to be copied in physical form but they did it and way better than I expected! Thanks again guys for all your hard work and dedication to me until I was 100% satisfied! You guys are the best!

Colin McDougall

16:43 15 Nov 17

As a professor of entrepreneurial marketing at the Ivey School of Business I am always looking to grow my knowledge base in order to be better able to enhance the learning of my students. I encountered Corey and the team at 44 North Digital Marketing and was super impressed! They know not only the fundamental principles of marketing, but how to cost-effectively apply them across a multitude of digital media platforms. I highly recommend 44 North Digital Marketing as a great source of guidance in this new age of marketing.

Matt Lister

16:31 15 Nov 17

Bright team. We’ve been very impressed with their ability to help us promote our in-restaurant advertising platform. Highly recommended for any B2B and B2C digital marketing needs.

Sven Hansen

02:06 13 Oct 17

44 North continues to go above and beyond for our company. They helped us with our brand new website, and we could not be happier with the result. They also continue to go out of their way to help us with questions that we have that pop up out of the blue, where most companies would not take the time to ensure we completely understand. If you need help launching a new website or help with getting new customers, the 44 North team is who you need. They have helped us break through barriers and increase our ROI in all of our digital marketing efforts!

Susan Baker

18:39 19 Jun 17

Corey Shelson is excellent to work with. He's professional but friendly, does his best to understand the client's vision and needs, is timely and helpful with communication and follow-up (via email and phone), and produces great end-products. Would recommend a conversation to see if 44 North suits your needs!

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