WHAT IS SEO?

Search engine optimization is about giving your brand the attention it deserves when your customer is online. But search engines are constantly changing their algorithms making effective SEO a moving target. With each of these changes, you risk seeing a drop in your search engine results placement and a reduction in traffic to your website.

It doesn’t matter if you’re a big brand or a start-up — any business can be a leader in search engine visibility with the right SEO strategy, and that means staying on top, or better yet, ahead of your competition.

SEO AUDITS

The starting point for any SEO strategy is understanding your website’s deficiencies from both an on-site and off-site perspective. We’ve developed a proprietary SEO audit framework which analyzes over 250 elements of your online presence. The findings from this audit allow us to develop and SEO improvement plan which once implemented will guarantee that your website ranking improves for your target keywords.

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ON-SITE OPTIMIZATION

A critical component of any SEO strategy, on-page SEO is completely within your control and is focused on optimizing the face of your business in key places on your website. From title tags to meta descriptions, we can optimize your site to improve its visibility in search engine results.

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PAGE SPEED OPTIMIZATION

No one likes a slow website and it’s one of the top reasons why someone will leave your site right away. We run a test on each page of your website to view file sizes, load times, and other details that might be affecting not only your SEO, but also the user experience. Once we understand the culprits of your slow page we perform the technical optimizations to ensure a fast page load time and in turn help improve the page’s ranking.

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CONTENT DEVELOPMENT

Simply put: you can’t have SEO if you don’t have content. They must play nice in the sandbox. We create content for businesses that is relevant to the searcher’s intent and then use the keywords in the right ways to generate SEO results. Headers, page titles, image alt text, meta descriptions…this is where we make the magic of SEO happen in your content.

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CITATION BUILDING

Today’s consumer is using their mobile device to search for services and products near them. Citations help consumers discover local businesses and can also impact local search engine rankings. Adding your business to Google Maps and Search in the exact geographic area where your customer is searching. We can build these citations for your business so you aren’t losing these customers to your competitor up the road.

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REVIEW BUILDING

Customer reviews are one of the most important pieces of a local business’s online marketing campaign and can even improve your ranking on Google. We can help you acquire reviews from your customers and implement them on your Google local verified account.

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SCHEMA MARKUP

Here’s where we get technical. Schema is a semantic vocabulary of tags (or microdata) that we can add to your HTML. By adding this structured data, Google, Bing, Yahoo and Yandex will improve the way your content is read and are more likely to represent your page in search engine results pages.

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PERFORMANCE MONITORING

If you measure it, you can improve it. Measurement and monitoring is critical to SEO success. You can’t get comfortable because the results are always changing. We monitor data about your business’s keyword rankings, referrals, links, and more to help maintain and improve your position in search.

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HERE’S WHAT SEO CAN DO FOR YOU

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DRIVE TRAFFIC TO YOUR WEBSITE

Top positions in search engine results receive about 90% of the impressions and clicks, so being on page one can result in significant traffic increases for your website. And when the right keywords are used, the traffic will come from customers who are looking to buy.

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IMPROVE SITE EXPERIENCE

A good SEO strategy also means rearranging your site’s architecture and links to make pages within the website easier to find and navigate. This makes it easier for search engines to crawl your site and find pages, while also improving the site experience for your customer.

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CREATE BRAND AWARENESS

A top position in search engine results equals more exposure of your brand. Which in turn gets you more customers. Plus, being on page one for your targeted keywords helps associate your brand with those keywords and instills trust and credibility.

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INCREASE CONVERSIONS

An SEO optimized website is built with your customer in mind, using keywords that will help them find a solution when they are looking to buy. By positioning your brand as relevant to their search query, you will ultimately turn more visitors into customers.

Building the Foundation for a Solid Web Presence

We designed and developed a new mobile responsive website, integrated an email marketing automation system, revamped their social media presence and established a communications strategy to organically promote their brand.

EXPLORE CASE STUDY

WHY CHOOSE 44 NORTH DIGITAL MARKETING?

Quite simply, we have a system that works. That system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies. Search engine optimization is just one layer of this process, and we happen to think it’s an important one.

Google Rating
4.6