WHAT IS SEO?
Search engine optimization is about giving your brand the attention it deserves when your customer is online. But search engines are constantly changing their algorithms making effective SEO a moving target. With each of these changes, you risk seeing a drop in your search engine results placement and a reduction in traffic to your website.
It doesn’t matter if you’re a big brand or a start-up — any business can be a leader in search engine visibility with the right SEO strategy, and that means staying on top, or better yet, ahead of your competition.