WHAT’S PAY-PER-CLICK ADVERTISING?
There are two aspects of search engine marketing: SEO and paid online advertising, also known as pay-per-click (PPC). Both are designed to drive traffic to your website, however PPC requires you to pay for that traffic whenever someone clicks on your ad in search results.
Businesses of all sizes are taking advantage of this critical way to supplement organic traffic provided by SEO. It’s cost-effective, highly measurable, and when an appropriate plan is put in place, it has been proven to convert visitors into customers.
Google Adwords are highly effective, but can eat up your budget quickly if not managed properly. Leave it to us to create and manage your Adwords to maximize ROI.
If you want to get the most out of Facebook ads, don’t be tempted to just boost a post. We create planned Facebook campaigns aligned to your objectives, audience, and interest, and then manage them to maximize results. We also implement the Facebook pixel on your website to help build a custom audience and remarket to those engaged visitors.
Reddit has over 250 million users engaging with today’s most relevant content in online communities that matter to them. We will create, implement, and manage your Reddit ad account and campaigns.
Video is the fastest form of advertising growth today and YouTube is the powerhouse delivering these videos. We create branded videos and then implement them on the YouTube channels that are relevant to your customer.
Visual, effective, and targeted, we help you reach your audience with branded banner ads on websites, blogs, and social media platforms they frequently visit.
You’ve just visited a website and now you’re seeing their ads everywhere online. That’s called remarketing, and it’s a highly effective tool at keeping customers engaged with your content after they leave your website. We can create a remarketing campaign, offering your previous website visitors relevant ads of your business as they continue to browse the web.
Every time someone clicks on your ad, it costs you money, which is why you need to maximize spending by hitting the right buyer. We make sure you get the most value-per-click by optimizing the keywords, landing page, location targeting, ad content, and more.
Stop wasting money by running ads that aren’t converting customers. We create campaigns that test two ad versions for a short amount of time to see which one generates the best results. It’s like an online focus group with hard data to back up the campaign. Once we review the data, we run with the one that outperformed the other.
We understand that conversions are your end game. Using ad campaign analytics and other tools, we get inside your ad campaign funnel and identify the leaks. We then recommend and implement actionable steps to optimize the conversion potential of your ads.
WHY YOUR BUSINESS NEEDS PAY-PER-CLICK ADVERTISING
WHY CHOOSE 44 NORTH DIGITAL MARKETING?
Quite simply, we have a system that works. Our system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies. Pay-per-click advertising on search engines and social media should be a key piece of your strategy. We can create, implement, and manage a PPC campaign that will drive traffic to your website and maximize ROI.