WHAT’S PAY-PER-CLICK ADVERTISING?

There are two aspects of search engine marketing: SEO and paid online advertising, also known as pay-per-click (PPC). Both are designed to drive traffic to your website, however PPC requires you to pay for that traffic whenever someone clicks on your ad in search results.

Businesses of all sizes are taking advantage of this critical way to supplement the organic traffic provided by SEO. It’s cost effective, highly measurable and when an appropriate plan is put in place, it has been proven to convert visitors into customers.

GOOGLE ADWORDS

Google Adwords can be highly effective, but can eat up your budget quickly if not managed properly. Leave it to us to create and manage your Adwords to maximize ROI.

FACEBOOK ADS

If you want to get the most out of Facebook ads, don’t be tempted to just boost a post. We create planned Facebook campaigns aligned to your objectives, audience and interest and then manage them to maximize results. We also implement the Facebook pixel on your website to help build a custom audience and remarket to those engaged visitors.

LINKEDIN ADS

Highly effective for the B2B industry, we will create and implement LinkedIn ads that drive awareness of your brand, create engagement and convert LinkedIn professionals to sales leads.

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REDDIT ADS

Reddit has more than 250 million users engaging with today’s most relevant content, in online communities that matter to them. We will create, implement and manage your Reddit ad account and campaigns.

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YOUTUBE ADS

Video is the fastest form of advertising growth today and YouTube is the powerhouse delivering these videos. We create branded videos and then implement them on the YouTube channels that are relevant to your customer.

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DISPLAY ADVERTISING

Visual, effective and targeted, we can help you reach your audience with branded banner ads on websites, blogs and social media sites they frequently visit.

REMARKETING

You’ve just visited a website and now you’re seeing their ads everywhere online. That’s remarketing and it’s highly effective at keeping a customer engaged with your content after they leave your website. We can create a remarketing campaign and offering your previous website visitors relevant ads from your business as they continue to browse the web.

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COST PER CLICK OPTIMIZATION

Every time someone clicks on your ad, it costs you money. So you need to maximize that spend and hit the right buyer. We make sure you are getting the most value per click by optimizing the keywords, landing page, location targeting, ad content and more.

A/B TESTING

Stop wasting money by running ads that aren’t converting customers. We create campaigns that test two ad versions for a short amount of time to see which one generates the best results. It’s like an online focus group with hard data to back up the campaign. Once we review the data, we run with the one that outperformed the other.

CONVERSION TRACKING

We know that conversions are your end game. Using ad campaign analytics and other tools, we get inside your ad campaign funnel and identify the leaks. Then we recommend and implement actionable steps to optimize the conversion potential of your ads.

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WHY YOUR BUSINESS NEEDS PAY-PER-CLICK ADVERTISING

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CONTROL YOUR BUDGET

You only pay when someone clicks and you can set the budget exactly to your needs.You can put a cap on what you spend daily, and it’s flexible to change at any time.

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REACH YOUR TARGET CUSTOMER

Reach your customer exactly when, where and how they are searching for your business, with targeting options such as keyword, time of day, location and device.

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GET RESULTS QUICKLY

Unlike organic search, PPC can show results very quickly. You can start a PPC campaign today and potentially start seeing results the next day.

WHY CHOOSE 44 NORTH DIGITAL MARKETING?

Quite simply, we have a system that works. That system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies. Pay-per-click advertising on search engines and social media should be a key piece of your strategy. We can create, implement and manage a PPC campaign that will drive traffic to your website and maximize ROI.

Google Rating
4.6