WHAT’S PAY-PER-CLICK ADVERTISING?
There are two aspects of search engine marketing: SEO and paid online advertising, also known as pay-per-click (PPC). Both are designed to drive traffic to your website, however PPC requires you to pay for that traffic whenever someone clicks on your ad in search results.
Businesses of all sizes are taking advantage of this critical way to supplement the organic traffic provided by SEO. It’s cost effective, highly measurable and when an appropriate plan is put in place, it has been proven to convert visitors into customers.