WHAT’S MARKETING AUTOMATION?

You may have heard about marketing automation, but haven’t quite wrapped your head around what it is or the opportunity it brings to explode the number of leads for your business. In short, marketing automation is the process of using software to automate repetitive tasks across multiple channels in order to generate leads and nurture them into paying customers.

It all happens using intelligent software and systems. While it does take time to implement, once setup correctly it will run on auto-pilot. Ultimately, marketing automation is a must-have for businesses looking to generate leads, increase sales, and achieve a positive ROI.

MARKETING AUTOMATION SYSTEM DESIGN

We’re industry leading marketing automation design experts with experience integrating hundreds of platforms to automate repeatable tasks. Need an appointment system that integrates with your personal calendar, automatically creates invoices, and sends automated followup emails? We’ve designed and implemented “recipes” just like this and others that are far more complex. We’re your marketing automation experts and we can help you build your dream automation sequence.

LANDING PAGE INTEGRATION

We design and develop polished, high-converting landing pages with call-to-actions that get your target customer to provide their contact information. We specialize in integrating landing page lead generation forms with marketing automation software. Leads will be automatically nurtured and forwarded to your sales team for followup.

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CUSTOM API INTEGRATIONS

Looking to leverage marketing automation but don’t know how to get your custom software integrated? We’ll handle the heavy lifting and perform the customer API integrations on your behalf.

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MOBILE APP EMAIL AUTOMATION

Are you looking to leverage the power of marketing automation within a mobile application that you’ve designed and built? No problem. We have experience building our customer marketing automation systems that seamlessly integrate with mobile applications using a REST API.

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QUALITY ASSURANCE TESTING

Marketing automation systems can be quite complex. As such, it is imperative that thorough quality assurance testing is performed in order to ensure the system operates as intended. All of our marketing automation systems are validated using a rigorous quality assurance testing methodology. The result: a marketing automation that will work the way you want it to – every time!

ADVANCED LEAD SCORING

Looking for ways to segment leads based on behaviour, quality, or some other custom segmentation scheme? We specialize in designing and implementing custom lead scoring algorithms that can be used to rank leads based on your desired scoring criteria.

EMAIL TEMPLATE DESIGN

Are your emails looking lacklustre? We’ll help your brand stand out amongst your competition by using highly engaging, custom designed email templates.

EVENT TRIGGERED EMAILS

Looking to send out emails based on specific conditions? Consider using event-triggered emails. We specialize in creating event-triggered emails that are customized (subject lines, content, imagery, etc) and sent to a contact in your marketing automation system when they perform a pre-defined event.

EMAIL COMPLIANCE

We ensure all necessary legal obligations and regulations are followed according to the Canadian Anti-Spam Legislation (CASL) and General Data Protection Regulation (GDPR).

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BENEFITS OF MARKETING AUTOMATION

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INTELLIGENT LEAD CAPTURE

Smart calls-to-action and high converting landing pages intelligently draw visitors into your sales funnel.

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TURN LEADS INTO CUSTOMERS

Queue up a series of emails that gives leads everything they need to become paying customers.

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MAINTAIN BRAND MESSAGING

Each interaction is branded with messaging that informs your customer at each stage in the path to purchase.

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RETAIN CUSTOMERS

Stay engaged with current and past customers by serving them new and relevant content, which drives purchases and brand loyalty.

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SAVE TIME

Simplify routine organizational and marketing tasks, and eliminate repetitive manual processes. Saving you Money!

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MONITOR YOUR CAMPAIGNS

Monitor every interaction customers have with your brand then use this data to see how each campaign contributes to sales.

WE’RE YOUR MARKETING AUTOMATION EXPERTS

Quite simply, we have a system that works. Our system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies.

If you want to explode your leads and then turn those leads into customers, we can make it happen with marketing automation. Give us a call to discuss your marketing automation needs today!

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