WHAT’S MARKETING AUTOMATION?
You may have heard about marketing automation, but haven’t quite wrapped your head around what it is or the opportunity it brings to explode the number of leads for your business. In short, marketing automation is the process of using software to automate repetitive tasks across multiple channels in order to generate leads and nurture them into paying customers.
It all happens using intelligent software and systems. While it does take time to implement, once setup correctly it will run on auto-pilot. Ultimately, marketing automation is a must-have for businesses looking to generate leads, increase sales, and achieve a positive ROI.