BE STRATEGIC ABOUT YOUR DIGITAL MARKETING

Driving results from digital marketing takes a lot more than just publishing a website and posting here and there on social media. It requires a strong understanding of your customer, their goals and pain points, and how to nurture them through the buying process.

A digital marketing strategy takes the guesswork out of this process and resonates with your prospects, brings them to your website, and drives them into your sales funnel using multiple digital touchpoints, such as pay-per-click advertising, marketing automation and more.

CUSTOMER ANALYSIS

We begin our research and analysis process by getting into the head of your target customer. We dig into their problems and goals, understand their demographics, research their online search habits and uncover their social media preferences. Doing so allows us to craft a digital marketing strategy that is tailored to your target customer based on their buying needs, internet usage patters and communication preferences.

Photo of someone pointing at a laptop screen showing someone else something

PRODUCT/SERVICE ANALYSIS

What are the key value drivers of your product or service? What’s happening in your brand’s industry? What makes your product or service similar or different from your competitors? We take an outside look into these questions to analyze what you are offering, and then we use the answers to inform the strategy.

Photo of a monitor displaying a service profile page

VALUE PROPOSITION DEVELOPMENT

A value proposition helps determines whether people will bother reading more about your business or hit the back button. And the less known your company is, the better value proposition you need. We can help you develop and test a value proposition that will make your customers want to engage with your brand and purchase your product or service.

Photo of a laptop displaying Motif's webpage

COMPETITIVE ANALYSIS

Building a strategy for your brand also requires knowing where your competitors stand. We undergo a proprietary competitive analysis process which does a deep dive into the search engine marketing, pay-per-click advertising and content of your competitors to see what they are doing well and where your opportunities lie to dominate them.

Photo of Competitor Overview report

KEYWORD ANALYSIS AND RESEARCH

Want to rank on Google but not sure where to start? We’ve developed an industry leading keyword research framework that allows us to uncover the search query terms that your customers are likely to be typing (or voice searching) into search engines. This research allows us to inform your brand’s SEO and content strategy, with insightful data such as the number of monthly searches for a keyword, how competitive the keyword is, the value of the keyword and the estimated cost-per-click.

Photo of a monitor with a keyword research report being displayed

BUYER PERSONA DEVELOPMENT

Buyer personas are fictional profiles of your ideal customers and the journey they typically take to become your customer. We develop these profiles to better understand their behaviours and pain points so that we can align your strategy to them.

Photo of studious person taking notes while at a laptop

DIGITAL MARKETING PLAN DEVELOPMENT

Armed with the insights gained from our research and analysis processes we are able to develop a data-driven digital marketing plan that is based on hard facts. Your strategy may include website optimization, content creation, SEO, email marketing, lead generation, and social media. All of these elements work together to form a multi-channel digital marketing strategy that will guaranteed to help you generate a positive ROI on your digital marketing investment.

Photo of a booklet with analysis information

KEY MESSAGE PLANNING

Every brand has a story and it starts with creating key messages that resonate with your customer and are consistent across all touchpoints. Our plan includes targeted messages, which then become integrated into your content, both online and offline.

Photo of laptop with CSM analysis displayed

CONTENT PLANNING

When it comes to Search Engine Optimization, content is king. Content draws your visitor in and convinces them to buy. Our strategy outlines a content plan aligned to your messages and goals, and may include recommendations for blogs, infographics, videos, webinars, and more.

BUDGET PLANNING

Each part of your strategy has a clear budget based on the scope of your needs. We also break this budget down to indicate your anticipated cost-per-lead, so there’s no surprises about your ROI.

Close up of a calculator on top of monthly account papers

OUR APPROACH

Heart Icon

ATTRACT

Start by building brand awareness, reaching new audiences, and driving new traffic to your website.

null

CONVERT

Now that you have more visitors, the goal is to get them to convert or share their contact information with you.

null

CLOSE

Now that you have new leads, you have to guide them through the buying process with timely content.

Smiley Icon

SMILE

The lead is now a customer and now you need to keep them happy to generate repeat business.

WHY CHOOSE 44 NORTH DIGITAL MARKETING?

Quite simply, we have a system that works. That system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies. If you want to really understand your customer and be equipped with the tools to reach them, we can make it happen with the right strategy.

Google Rating
4.6