HOW CORPORATE TRAINING CAN HELP YOUR BUSINESS

Did you know that skilled and trained employees are happier at their workplace? One of the reasons why is because they feel confident and empowered to make decisions. They also feel more valued because you were willing to invest in them. The result: a workforce that’s not only easier to retain, but also more productive.

As a business owner, you know that retention and productivity will save you money. So if your business’s marketing strategy is “going digital,” it’s advantageous to train your team on how to support, create, and maybe even manage your digital marketing.

MARKETING STRATEGY

Learn the process of creating an effective digital marketing strategy, including customer analysis, competitive insights, search engine marketing, social media, content planning, budgeting and more.

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VALUE PROPOSITION DEVELOPMENT

The best value proposition will stop a potential customer from hitting the back button. We specialize in delivering interactive workshops to help your team learn the skills needed develop a value proposition that will make your customers want to engage with your brand.

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CONTENT PLANNING

We’ll teach your team how to create an integrated content plan for all online touch points – from blogs, to social media, to pay-per-click advertising to email marketing. We also provide tools and templates that we’ve proven effective with our clients.

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PAY-PER-CLICK ADVERTISING

Looking to run search, display or programmatic ads on Google, Facebook or other platforms? We’ll teach your team how to write, implement and manage a high-converting campaign across a variety of platforms and show them the tips and tricks we use to generate positive ROI for our clients.

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DATA ANALYTICS

What do those numbers and charts mean? We show you how to analyze your digital marketing results using Google Analytics and other industry leading data analytics and user experience monitoring software.

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SALES FUNNEL STRATEGY

Awareness, consideration, conversion and everything in between. We’ll train your team on how to build and manage a sales funnel strategy that works both online and offline.

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SOCIAL MEDIA TRAINING

This training session shows how to use social to maximize business results, engage your customers, build fans and generate leads.

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KEYNOTE SPEAKING

Looking for a guest speaker at an upcoming event, workshop or conference. Our President, Corey Shelson is a sought-after public speaker and digital marketing trainer who has spoken to audiences at the Richard Ivey School of Business, Western University Accelerator, Western University Propel Entrepreneurship Centre, the Inspiring Innovation Conference in Collingwood and Unlondon Forward Speaker Series.

INDIVIDUAL TRAINING

For small business owners, sole proprietors or senior executives, an individual training session may be a better fit. We specialize in delivering one-on-one digital marketing training sessions that are customized to meet your specific needs.

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CUSTOM WORKSHOPS

Marketing automation, intro to digital marketing, WordPress fundamentals, SEO — if you’ve got a training need, we can customize a workshop just for your business.

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BENEFITS OF CORPORATE TRAINING

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ATTRACT AND RETAIN EMPLOYEES

Learning and growth opportunities are often cited as a top reason for job satisfaction.

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EMPOWER YOUR STAFF

Training provides knowledge that will help your staff to feel empowered to make decisions.

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SAVE MONEY

By training your staff, you are able to keep the work in-house rather than hiring consultants.

OUR EXPERTISE.

Quite simply, we have a system that works. Our system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies.

Are you looking to empower your staff, save money, and attract and retain employees? We set your business up for success as your corporate training experts. Give us a call today to craft a corporate training program for your team!

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