TELL A STORY, BUILD YOUR BRAND, BE MEMORABLE. VIDEO MAKES IT ALL HAPPEN.
Quality content promotes brand awareness, captivates customers and builds business. More than half of today’s consumers want that content in video format. That’s why our vision of integrated digital marketing brings video to the forefront. From the initial pitch to the finalized visual experience, 44 North will capture the essence of your brand and tell a story that your customer will remember.
The first step to planning out the story for your video is to build a sequence of shots based around the story and message you want to tell. It comes together visually just like a comic strip. Through collaborative ideation with your business, we deliver a storyboard that sets the stage (literally!) for how the video will flow.
What comes before “lights, camera, action”? A whole lot, actually. We plan out everything that’s required for production — from location scouting, props, lighting requirements, ideal weather, time of day and anything else needed to get the right shot.
Whether the video will be narrated, show visual text or include a combination of both, our creative writers will craft a script that tells a story, evokes emotion and takes the viewer on a journey…no matter how short or long the video will be.
There’s something about that red blinking light on a camera that makes people nervous. If an interview is part of the video, we will make sure everyone involved is prepared in advance with a full briefing on the storyboard and script, as well as dry runs before it’s time to record.
Quality content requires quality delivery, and the best out there today is 4K. With four times the resolution of 1080p HD video, we will record your story with crystal clear quality that will elevate your brand and showcase your products and services with the sophistication your business deserves.
It’s a bird! It’s a plane! No, it’s a drone, and it adds the wow-factor that’s expected in video content. The aerial footage not only brings the customer into areas that might not have been viewable before, it also creates a dramatic way to transition in and out of different shots within the story. We will help your business take flight with this valuable additional to your video story.
CASTING & TALENT MANAGEMENT
Ryan Reynolds might not be in your budget, so we’ll find someone who is. We are connected to casting and talent agents to find the right face and voice for your video. And if you decide to use employees, suppliers, members or customers in your video, we can help manage them too.
EDITING & PRODUCTION
It’s time to put the finishing touches on a video and bring it to life. Our team will handle all the details, such as adding effects, music, text, calls to action or transitions, to ensure the finished product is ready for the screen and easy to share on multiple channels.
WHY CHOOSE 44 NORTH DIGITAL MARKETING?
Quite simply, we have a system that works. That system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies, which includes creating video content that tells a story, build brands and leave a memorable mark on your target customer. Contact us to make it happen.