TELL A STORY, BUILD YOUR BRAND, BE MEMORABLE. VIDEO MAKES IT ALL HAPPEN.
Quality content promotes brand awareness, captivates customers, and builds business. More than half of today’s consumers want that content in video format. That’s why our vision of integrated digital marketing brings video to the forefront. From the initial pitch to the finalized visual experience, 44 North will capture the true essence of your brand and tell a story your customer will remember.
The first step to planning the story for your video is to build a sequence of shots based around the message you want to say, visually coming together like a comic strip. Through collaborative ideation with your business, we deliver a storyboard that sets the stage (literally!) for how the video will flow.
What comes before “LIGHTS. CAMERA. ACTION?” A whole lot, actually. We plan out everything required for production including location scouting, weather scoping, lighting prepping, and anything else needed to get the right shot.
Whether the video will be narrated, show visual text, or include a combination of both, our creative writers will craft a script that tells a story, evokes emotion, and takes the viewer on a journey – no matter how short or long the duration of the video will be.
There’s something about that red blinking light on a camera that makes people nervous. If an interview is part of the video, we will make sure everyone involved is prepared in advance with a full briefing on the storyboard and script, as well as include adequate rehearsal time before it’s time to record.
Quality content requires quality delivery, and the best out there today is 4K. With four times the resolution of 1080p HD video, we will record your story with crystal clear quality that will elevate your brand and showcase your products and services with the sophistication your business deserves.
It’s a bird! It’s a plane! No, it’s a drone, and it adds the wow-factor that’s expected in video content. Aerial footage not only brings the customer into areas not viewable before, but also creates a dramatic way to transition between different shots within the story. We will help your business take flight with this valuable addition to your video story.
CASTING & TALENT MANAGEMENT
Ryan Reynolds may not be in your budget, so we’ll find someone who is. We are connected to casting and talent agents to find the right face and voice for your video. And if you decide to use employees, suppliers, members, or customers in your video, we will help provide coaching and direction to them.
EDITING & PRODUCTION
It’s time to put the finishing touches on a video and bring it to life. Our team will handle all the finalizing details such as adding effects, music, text, calls-to-action, and transitions to ensure the finished product is ready for the screen and easy to share on multiple channels.
WHY CHOOSE 44 NORTH DIGITAL MARKETING?
Quite simply, we have a system that works. Our system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies, which includes creating captivating video content that tells a story and leaves a memorable mark on your target customer. We’re here to make it happen for your business.