Analytics & Reporting

LEVERAGE DATA ANALYTICS AND REPORTING

Knowledge is power. The ability to see which digital marketing activities are generating results and where there are opportunities for improvement could be the edge you need to spend your budget more wisely, maximize ROI and step ahead of your competition.

From goal setting to conversion analysis to user experience, a robust data-driven collection system will give you metrics that make smart, informed business decisions a reality.

DATA ANALYTICS & REPORTING SERVICES

ANALYTICS PLATFORM SETUP & INTEGRATION
DATA COLLECTION & ANALYSIS
USER EXPERIENCE (UX) ANALYSIS & OPTIMIZATION

CONVERSION RATE OPTIMIZATION
CUSTOM DASHBOARDING
REPORTING

ANALYTICS PLATFORM SETUP & INTEGRATION

Looking to leverage the power of data and analytics but don’t know where to start? We’ll work with you to identify the appropriate data collection platforms needed to suit your business needs. Then we’ll setup, configure and integrate each platform with your website. Finally, we’ll run a series of tests to ensure that all data is transmitting from your website to each platform and recording properly.

DATA COLLECTION & ANALYSIS

Looking for insight regarding your online presence? We’ll work with you to collect the data from your various analytics platforms, analyze that data, and derive actionable insights that you can use to make educated business decisions.

USER EXPERIENCE (UX) ANALYSIS & OPTIMIZATION

Do you have an underperforming website or online store? You might be suffering from an experience (UX) design issue. We’re experts at analyzing website visitor activity, identifying patterns, and deriving actionable tweaks and enhancements that, once implemented, show a measurable improvement of overall user flow and conversion rate.

CONVERSION RATE OPTIMIZATION

We understand that conversions are your end goal. By using data analytics, we get inside your funnel and identify the leaks. Then we recommend and implement actionable steps to optimize the conversion potential of your traffic.

Photo of a laptop opened up to a sales funnel page on Google Analytics

CUSTOM DASHBOARDING

Looking for real-time insight but not technically inclined? Our custom dashboarding portal allows you to have a comprehensive, real-time view of every aspect of your online presence. We do all of the heavy lifting and combine all of your data into one dashboard including Google Analytics, Google Adwords, Facebook Ads, SEO, etc. The result: a clean, easy to read, custom dashboard specifically designed to communicate your desired metrics.

REPORTING

Looking for a report for a monthly meeting, investor presentation, or business case? We’ll work with you to identify the key performance indicators (KPIs) you want to report on, while collecting the data and formatting it into a beautiful, easy-to-read report.

ADVANTAGES OF ANALYTICS & REPORTING

RAPID EXPERIMENTATION

Long gone are the days of throwing up a billboard and hoping it works. Use data to rapidly determine what is working and what is not and then optimize campaigns accordingly.

BEHAVIOUR DISCOVERY

Data makes it possible to get into the mind of your customer. Analyze the journey they take on your website, the path they took to get there, the device they are using and the pages that are the most often viewed on your site.

REAL-TIME INSIGHTS

Don’t wait until a campaign ends to realize it didn’t generate positive results. Real-time data analysis and insights make it possible to track and tweak your approach during your campaign.

DATA DRIVEN DECISION MAKING

Leverage data to guide your business operations, such as the best time to launch a new product, when to schedule an event or the right moment to expand into a new market.

CAMPAIGN IMPROVEMENT

Use data to analyze what’s worked in the past so that you can make better decisions for future campaigns.

CONSUMER SEGMENTS

See how customers in defined segments behave differently, and predict their likelihood to respond to different offers, so you can tailor the timing, content and delivery channel to fit their needs.

Mobilizing E-Commerce

Learn how we used data and analytics to optimize The Original Stick Chair company’s e-commerce website, reducing the average cost to acquire a customer and increasing their gross profit margin.

EXPLORE CASE STUDY

OUR EXPERTISE.

Quite simply, we have a system that works. Our system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies. Measuring and monitoring analytics is an essential way to determine the success of these strategies and uncover opportunities to improve your ROI.

Google Rating

4.6

44 North Digital Marketing

4.6

Adrian Brown

13:30 27 Mar 19

Corey leads a fantastic team at 44 North Digital Marketing. These folks are more than just professionals with outstanding talents; they’re also super friendly, fun and positive, which makes partnering with them a real pleasure. Many thanks to Allison who provided timely support and insight; to Adriana, Jillian and Lauren for their creative and technical prowess, and to Ian for his video wizardry. All of you helped us re-create our digital brand in a way that was insightful and worked with our timing and schedules so it could be purposeful, and the results speak for themselves - we're so grateful! If you want to work with a team who knows digital marketing intimately, thinks strategically, will push back/challenge you when necessary and tell you like it is; and is open minded and fun to work with, you can't go wrong with 44 North Digital Marketing.

Leons Owen Sound, Collingwood & Orillia

22:41 26 Mar 19

Corey and Jillian at 44 North were a pleasure to work with. As a Leon's franchise, we had some obstacles that we needed to overcome when branding ourselves and trying to stand out from the competition. They created an amazing website that helped us track our ROI and linked to the corporate website. They helped us with our display ads and email marketing as well as social. Highly recommend this team at 44 North!

blake thorburn

19:29 26 Mar 19

You can trust that 44 North is in solid hands with Corey Shelson. The pride he has in his business stems from his passion for marketing and personal development. 44 North is an effective, efficient business run by a team fully capable to tackle any marketing strategy.

Laurie Stephens

17:52 26 Mar 19

Quick, responsive service, nice creative work. And affordable!

Nicole Weston

19:50 01 Feb 19

Corey is professional and has excellent customer service! I was specific in what I wanted and needed in order to run my business and he listened, followed up and delivered! It goes a long way to have someone guide you and have your best interest top of mind! I can now count on a secure Email and website to run efficiently and will continue working with Corey to improve my visual platforms to ensure my clients are receiving the best service as well! Thank you Corey for providing me with outstanding service in excellent timing!

Molly Mc

14:18 10 Jan 19

We engaged 44 North Digital Marketing to design and develop a new website as well and plan, film and produce a promotional video for our new business. The team at 44 North delivered more than promised. Our project was executed on time, and on budget. The website research phase was in-depth. They told us things about our competitive environment that provided us great insight into how to structure our service offerings. The design phase was collaborative - we felt like we were involved at every step allowing our unique wants and needs to be expressed by their creative and copy writing team. The execution was flawless - they really know how to run a smooth project. Timelines were set, expectations were aligned and deadlines met. The videos produced are highly professional and vividly bring to life everything that the Gasparotto Group does for its clients and can do for prospective ones. We continue to use 44 North for all of our marketing needs and highly recommend them to anyone else looking for an agency to work with.

Mario Naric

17:27 03 Jan 19

Fantastic team and fantastic work. 44 North has been a true pleasure to work with!

Joseph Michael Hentz

16:44 28 Dec 18

Provided outstanding assistance in designing and implementing our digital marketing strategy

Alison Smith

13:41 13 Dec 18

One of the most knowledgeable, dedicated and extremely diligent team of professionals I have ever had the pleasure of meeting and conducting business with.

Samieh Walden

23:51 11 Dec 18

44 North is a group of professionals that pays attention to your needs, comes up with creative solutions, delivers on time and on budget. The customer service has been top notch, they have taken care of any glitches, answered my questions on time and professionally and provided me with training videos. Extremely happy with this amazing group.

David Walcott

14:28 11 Dec 18

We used Corey and his team at 44 North to market a development project. Corey was able to put a plan together that explained how we would navigate the process of taking the project to market and the costs associated with each step. The team met their implementation timelines and updated us at every step along the way. Once the campaign was active his team was able to provide accurate statistics and compare it to established metrics that either supported the marketing strategy or allowed us to refine the approach. Our first campaign and experience with 44 North was extremely successful. I would highly recommend the team at 44 North to anyone that sees potential for digital marketing to assist in their marketing.

Ian McAlpine

04:02 11 Dec 18

I've had the pleasure of working with Corey and his team at 44 North Digital Marketing on a number of media projects. They are incredibly professional, very efficient and easy to work with, timely, detail oriented and produce very high quality digital marketing content.

Risha Yorke

14:29 29 Oct 18

Saw Corey present at the Xcelerate Summit. Great resources and well informed in the world of online marketing and sales funnels.

ForestCity Crossfit

21:23 28 Nov 17

The team at 44 North Digital Marketing was the perfect fit to update our online presence. Experienced with many different platforms which show you exactly what will work best for you needs and how they are being effectively employed. If you want to get noticed online 44 North Digital Marketing is the way to go.

Jaclyn Longo

14:36 27 Nov 17

Corey's Digital Marketing workshop provides a ton of great information and value to our student entrepreneurs. He uses real examples to show the importance of digital marketing and his workshop is full of useful takeaways and tips.

Mark Gasparotto

19:31 22 Nov 17

Corey and his team at 44 North worked with us intimately throughout the definition, need analysis, design, refinement, and implementation stages to ensure that our website met all of our digital marketing needs.

Adam Mccallum

14:33 22 Nov 17

44 North Marketing was absolutely amazing to work with. Corey and the team are professional and knowledgeable. They were able to take my vision for marking to the next level; gaining more traction in a just couple of months than I ever had with other companies over much more time. The detailed reporting with an explanation of how we are doing and where we need to focus on is fantastic. I couldn't be happier with 44 North, and highly recommend them to anyone big or small in size.

Justin Girard Fishing

15:13 16 Nov 17

I have to say that working with 44 North digital marketing was unbelievable. Their patience and understanding of what I wanted was above and beyond of what I could of expected. The attention to details of the logo I wanted was first class! I must say I didn’t think the vision I had in my head would be able to be copied in physical form but they did it and way better than I expected! Thanks again guys for all your hard work and dedication to me until I was 100% satisfied! You guys are the best!

Colin McDougall

16:43 15 Nov 17

As a professor of entrepreneurial marketing at the Ivey School of Business I am always looking to grow my knowledge base in order to be better able to enhance the learning of my students. I encountered Corey and the team at 44 North Digital Marketing and was super impressed! They know not only the fundamental principles of marketing, but how to cost-effectively apply them across a multitude of digital media platforms. I highly recommend 44 North Digital Marketing as a great source of guidance in this new age of marketing.

Matt Lister

16:31 15 Nov 17

Bright team. We’ve been very impressed with their ability to help us promote our in-restaurant advertising platform. Highly recommended for any B2B and B2C digital marketing needs.

Sven Hansen

02:06 13 Oct 17

44 North continues to go above and beyond for our company. They helped us with our brand new website, and we could not be happier with the result. They also continue to go out of their way to help us with questions that we have that pop up out of the blue, where most companies would not take the time to ensure we completely understand. If you need help launching a new website or help with getting new customers, the 44 North team is who you need. They have helped us break through barriers and increase our ROI in all of our digital marketing efforts!

Susan Baker

18:39 19 Jun 17

Corey Shelson is excellent to work with. He's professional but friendly, does his best to understand the client's vision and needs, is timely and helpful with communication and follow-up (via email and phone), and produces great end-products. Would recommend a conversation to see if 44 North suits your needs!

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