LEVERAGE DATA ANALYTICS AND REPORTING

Knowledge is power. The ability to see which digital marketing activities are generating results and where there are opportunities for improvement could be the edge you need to spend your budget more wisely, maximize ROI and step ahead of your competition.

From goal setting to conversion analysis to user experience, a robust data-driven collection system will give you metrics that make smart, informed business decisions a reality.

ANALYTICS PLATFORM SETUP & INTEGRATION

Looking to leverage the power of data and analytics but don’t know where to start? We’ll work with you to identify the appropriate data collection platforms needed to suit your business needs. Then we’ll setup, configure and integrate each platform with your website. Finally, we’ll run a series of tests to ensure that all data is transmitting from your website to each platform and recording properly.

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DATA COLLECTION & ANALYSIS

Looking for insight regarding your online presence? We’ll work with you to collect the data from your various analytics platforms, analyze that data, and derive actionable insights that you can use to make educated business decisions.

USER EXPERIENCE (UX) ANALYSIS & OPTIMIZATION

Do you have an underperforming website or online store? You might be suffering from an experience (UX) design issue. We’re experts at analyzing website visitor activity, identifying patterns, and deriving actionable tweaks and enhancements that, once implemented, show a measurable improvement of overall user flow and conversion rate.

CONVERSION RATE OPTIMIZATION

We understand that conversions are your end goal. By using data analytics, we get inside your funnel and identify the leaks. Then we recommend and implement actionable steps to optimize the conversion potential of your traffic.

Photo of a laptop opened up to a sales funnel page on Google Analytics

CUSTOM DASHBOARDING

Looking for real-time insight but not technically inclined? Our custom dashboarding portal allows you to have a comprehensive, real-time view of every aspect of your online presence. We do all of the heavy lifting and combine all of your data into one dashboard including Google Analytics, Google Adwords, Facebook Ads, SEO, etc. The result: a clean, easy to read, custom dashboard specifically designed to communicate your desired metrics.

REPORTING

Looking for a report for a monthly meeting, investor presentation, or business case? We’ll work with you to identify the key performance indicators (KPIs) you want to report on, while collecting the data and formatting it into a beautiful, easy-to-read report.

ADVANTAGES OF ANALYTICS & REPORTING

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RAPID EXPERIMENTATION

Long gone are the days of throwing up a billboard and hoping it works. Use data to rapidly determine what is working and what is not and then optimize campaigns accordingly.

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BEHAVIOUR DISCOVERY

Data makes it possible to get into the mind of your customer. Analyze the journey they take on your website, the path they took to get there, the device they are using and the pages that are the most often viewed on your site.

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REAL-TIME INSIGHTS

Don’t wait until a campaign ends to realize it didn’t generate positive results. Real-time data analysis and insights make it possible to track and tweak your approach during your campaign.

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DATA DRIVEN DECISION MAKING

Leverage data to guide your business operations, such as the best time to launch a new product, when to schedule an event or the right moment to expand into a new market.

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CAMPAIGN IMPROVEMENT

Use data to analyze what’s worked in the past so that you can make better decisions for future campaigns.

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CONSUMER SEGMENTS

See how customers in defined segments behave differently, and predict their likelihood to respond to different offers, so you can tailor the timing, content and delivery channel to fit their needs.

Mobilizing E-Commerce

Learn how we used data and analytics to optimize The Original Stick Chair company’s e-commerce website, reducing the average cost to acquire a customer and increasing their gross profit margin.

EXPLORE CASE STUDY

OUR EXPERTISE.

Quite simply, we have a system that works. Our system helps businesses save money finding new customers and then turns those customers into brand ambassadors. We do it all using a proven process of targeted and optimized digital marketing strategies. Measuring and monitoring analytics is an essential way to determine the success of these strategies and uncover opportunities to improve your ROI.

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4.6