MOBILIZING E-COMMERCE

STICK CHAIR / CASE STUDY

SITUATION

A small business needed a web solution that could help improve online sales of their consumer product.

SOLUTION

We designed and developed a premium e-commerce site complete with multi-currency integration, Canada Post shipping and a multistep checkout tailored for their specific clientele.

SUCCESS

We created an online shopping experience as versatile as the all-in-one product that the website sells.

THE OVERVIEW

After inheriting his father’s shooting stick, Malcolm Bull recognized the product’s limitations and set out to redesign the traditional concept. His first big innovation was to make it collapsible for easy carrying and storage, however over the past five years he’s continued to build on the concept and introduce new improvements and functionalities. Now, he produces and sells portable, lightweight, multi-functional walking sticks. Dubbed as the “Stick Chair”, the all-in-one product doubles as a cane and a seat. The quality product has become a hit across the Canada and US, and was even mentioned on the hit television show The Big Bang Theory.

THE STRATEGY

When Stick Chair partnered with 44 North they were selling their product online via their website and Amazon.com, however as they continued to grow in popularity, they wanted to improve their online e-commerce experience. Their existing website provided an average customer experience with a basic level web store which only offered limited back-end e-commerce functionality. To make this a success we needed to make a number of changes.

IMPLEMENTATION

The top priority was to create a website that could support the demanding e-commerce side of the business. We completely redesigned TheStickChair.com and integrated the following key features to ensure a premium user experience.

STRIPE MULTI-CURRENCY INTEGRATION WITH BILLING
BY COUNTRY

This setup allows transactions to be deposited into a bank account in the original form of currency in which it was paid. Whether it be CAD or USD, the sales are done directly without the need for exchange fees for each transaction.

STRIPE MULTI-CURRENCY INTEGRATION WITH BILLING BY COUNTRY

This setup allows transactions to be deposited into a bank account in the original form of currency in which it was paid. Whether it be CAD or USD, the sales are done directly without the need for exchange fees for each transaction.

Canada Post Integration

Canada Post WooCommerce Shipping plugin helps WooCommerce shops streamline Canada Post shipping integration. This plugin allowed us to get shipping rates directly from Canada Post based on product weight and postal code. Based on the location and other parameters, all available shipping services along with the rates are listed for the customers immediately on-site.

To make the life easier for Stick Chair, the Canada Post WooCommerce Shipping plugin would automate the backend activities. That means that with a click of a button on the WordPress dashboard, they can create and print shipping labels complete with status notifications for each buyer.

Multistep Checkout

Recognizing the senior demographic of Stick Chair’s clientele, it was essential that we made the website accessible and easy-to-navigate. For this reason, we implemented a custom, multistep checkout process to make the online shopping experience a cinch.

contact form

Multistep Checkout

Recognizing the senior demographic of Stick Chair’s clientele, it was essential that we made the website accessible and easy-to-navigate. For this reason, we implemented a custom, multistep checkout process to make the online shopping experience a cinch.

BRINGING THE BRAND TO LIFE

In addition to a new website, we worked with Stick Chair to plan, produce and integrate a number of videos to enhance the customer experience. We created a 90 second long promotional video which became an anchor on the websites home page as well as a series of eight how-to videos to show the product’s diverse functionalities and bring the brand to life. Not only were these new marketing materials an excellent resource for prospective customers, but they were a great way to easily share the word of Stick Chair across social media.

Website Design

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