Captivating Brand Experience Through E-Commerce

POWDER TRAP / CASE STUDY

SITUATION

A family-owned Canadian manufacturing and distribution company’s website had a positive online shopping experience but was administratively burdensome and lacked the integrations needed to optimize their business processes.

SOLUTION

We designed and developed a state of the art e-commerce site complete with advanced payment processing and integration with Canada Post shipping.

SUCCESS

Exceptional user shopping experience available to online customers across Canada and the U.S.

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THE OVERVIEW

Powder Trap is a family owned, Canadian manufacturing and distribution business based in Collingwood, Ont. The company produces non-toxic, eco-friendly indoor insect traps. Their patented quicksand formula made of crushed eggshells effectively traps and eliminates pesky insects. This alternative to the usual poison and pesticide traps has been a great success and sells across Canada, USA and Europe.

When they first partnered with 44 North, their existing website was facing a number of setbacks as a result of the limited user experience and very basic web store solution. They needed a website with improved e-commerce functionality to support their growing international business.

THE STRATEGY

In order to support their booming business, a number of
improvements would have to be made:

Customizing the website to have direct payment integration to streamline the payment process.

Allow deposits to be made into bank accounts based on the currency which orders were paid in.

Canada Post integration to reduce the administrative burden of manually creating shipping labels.

An overall improvement to the look and feel of the website to bring the brand to life.

Implementation

Our team designed and developed a responsive ecommerce website using the WordPress content management system – a proven platform for building scalable, modern websites with the functionality needed to help them support their business goals.

Using a series of e-commerce plugins, we produced a modern and conversion optimized web store which provided the best shopping experience possible.

Direct Payment Integration

It might not seem like a big factor, but the currency in which credit cards are processed is a big part of e-commerce for multinational businesses. We integrated Moneris Gateway into the new website so that Canadian and American currencies would be deposited directly in CAD or USD dollars. This means no exchange fees.

Direct Payment Integration

It might not seem like a big factor, but the currency in which credit cards are processed is a big part of e-commerce for multinational businesses. We integrated Moneris Gateway into the new website so that Canadian and American currencies would be deposited directly in CAD or USD dollars. This means no exchange fees.

Canada Post Integration

The Canada Post WooCommerce Shipping plugin helps streamline the shipping process and quote rates. Based on the given postal code and order details, all of the shipping options are provided to customers in the checkout.

Not only does this make life easier for the customer, but also for their team as they can now easily create and print shipping labels with the click of a button. Bonus: each shipment now comes complete with status notifications for the customer, making the user experience even better.

The Final Product

Website Design

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