Harnessing the Power of
E-Commerce

DREAMWINDS / CASE STUDY

SITUATION

A brand’s website was lacking the functionality and user friendly design required to support its rapid growth.

SOLUTION

We designed and developed a search engine optimized website complete with event management and e-commerce functionality.

SUCCESS

Website significantly decreased administrative duties of business management team and increased efficiency of their operations.

THE MISSION

Dreamwinds’ key goal was to increase sales generated online, but they also needed to have a platform built that could be easily updated by their own in-house staff. 44 North was engaged to entirely transform their existing digital presence into a top performing website that included mobile responsiveness, an event calendar, automated emails, e-commerce checkout with PayPal integration and a clear call-to-action to engage visitors and generate leads.

THE OVERVIEW

Founded in 2013, Dreamwinds is an Equine Assisted Learning (EAL) Centre located in Bradford, Ont. Working alongside horses, the organization delivers leadership, team building and professional development. With clients including Google, CIBC and American Express, Dreamwinds’ website was not supporting the company’s rapid growth. It wasn’t mobile responsive and didn’t have e-commerce capability – two key components for a functional business website. Its slow loading time resulted in a high bounce rate and the poor website performance was having a negative impact on the business.

two horses eating hay

Our Approach

Understanding the needs of our client allowed us to make a site that would cover all of their bases and allow them to maintain it independently. By designing a custom WordPress template, we were able to build out all the pages: about, services, calendar, testimonials, gallery, contact forms and shopping cart. In depth yet easy-to-navigate.

Final Product

desktop mockup
tablet and iphone mockups

“I am thrilled with my new website. The updated design, calendar functionality and e-commerce upgrades are going to improve the online experience for my customers and actually make my life easier! 44 North has been a pleasure to work with, going above and beyond to find the right solutions to meet the needs of my unique business.”
– Tracey Evans, Owner, Dreamwinds EAL Centre

Website Design

VIEW WEBSITE