It seems every morning we spend time going through our email inbox, and then inevitably, we check our spam folder to see if something of value accidentally landed there. It’s all too easy to scan that folder quickly and hit delete because undoubtedly most of it is garbage.
But what if you knew that your outbound emails were landing in your customers’ dreaded spam folder, only to be quickly deleted with the garbage? You spent quality time prepping the email, and it contains valuable information that you know your customers will appreciate. Your hard work is going to waste and as a result you are seeing low open and click rates on your email marketing.
Don’t get caught in the spam trap. Follow these 10 email marketing tips to help keep your messages out of the spam folder.