In a previous blog post, we shared the best practices to creating high-converting landing page. Let’s imagine that you followed these steps and you now have a landing page with a sole purpose or goal of collecting information from your customer so that you can market to them more effectively.
You think the landing page looks awesome. It has a clear call to action with an enticing offer and a simple form for your customer to provide their name and email address. But unfortunately you aren’t seeing the results you wanted. Visitors are simply not filling out the form and as a result your lead generation is suffering. You need to drive conversions, but you aren’t sure where you went wrong.
We’ve all been in this situation before. Sometimes it’s hard to get into the minds of a customer and know what will prompt them to take an action. But what if there was a way to read the minds of our customers and create a landing page that does what it’s intended to: drive better conversions? Welcome to A/B testing.
Creating high-converting landing pages has become a rite of passage for businesses, both big and small, but it’s not easy to find the secret sauce of an effective landing page. Some would even argue there’s a science of psychology lingering beneath the surface and a cloud of “what the customer really wants” raining on the parade of perfection.
To complicate things further, there is an incredible amount of variation among audience, purpose, intent, product, angle, focus, industry, niche, perception, buy-in, cost, messaging, value proposition, testimonial approach, and yes, even more. Clearly, one size does not fit all.
But here’s the good news: there are best practices that can and should be implemented to create a landing page that will drive your customer to convert — no matter what variation your business falls into. Here’s our list of 10 to follow:
Have you ever started talking about digital marketing with someone and then felt like you were suddenly in a foreign country? Crazy words like call to action, landing page, conversions and bounce rate are being thrown around. You’re nodding your head and silently thinking, “I need to do some serious Googling when I get back to the office.”
Well, we’ve done you a big favour. We’ve kept these digital marketing definitions short and sweet, just enough to help you wrap your head around them so you can confidently carry on a conversation without feeling like you’re stuck in the 90’s.
It seems every morning we spend time going through our email inbox, and then inevitably, we check our spam folder to see if something of value accidentally landed there. It’s all too easy to scan that folder quickly and hit delete because undoubtedly most of it is garbage.
But what if you knew that your outbound emails were landing in your customers’ dreaded spam folder, only to be quickly deleted with the garbage? You spent quality time prepping the email, and it contains valuable information that you know your customers will appreciate. Your hard work is going to waste and as a result you are seeing low open and click rates on your email marketing.
Don’t get caught in the spam trap. Follow these 10 email marketing tips to help keep your messages out of the spam folder.