I recently had a meeting with a client who owns a small, but growing business. After a couple of years of trying various online and offline marketing strategies, he had begun to see a huge growth in leads. The leads were coming from all angles: website form fills, email, referrals, phone calls and in-person networking.
This sounds awesome, right?
You’re planning out your marketing budget, and like with most businesses, you want to maximize results with minimal spend. I get it, we’ve all been there. It’s why I often get asked the question: if I had to choose between search engine optimization and pay-per-click advertising, where do I invest my marketing dollars?