As a digital marketer there is one metric that I care about most and that is the cost to acquire a paying customer, most often referred to as Customer Acquisition Cost (CAC).
Customer acquisition is a fundamental necessity for growing businesses. This is how you grow your revenue, build your brand and scale your business. Doubling down on the advertising channels producing the lowest customer acquisition cost the best way to maximize your return on investment in marketing.
In this article I’m going to present a few digital marketing strategies that I use to minimize customer acquisition cost for my customers. I’m also going present you with a list of tools and resources that you can use to optimize your digital marketing efforts yourself.